ESP (Email Service Provider)

We can ingest from a number of email service providers. Review integrations for more detail.

Support varies by provider, but general email data extraction provides the following capabilities:

  • Historical sends, opens, and click aggregates for segmentation purposes. This empowers you to segment by people who have never opened an email, never clicked, received more than 10 messages, etc.
  • Email unsubscribe state and ESP list membership. This allows you to segment and/or get breakdowns of unsubscribe counts.

Capabilities vary on a provider-by-provider basis.

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