Event analytics data

Simon can ingest event analytics data from a variety of sources, including:

• Segment
• mParticle
• Mixpanel
• Heap (via Redshift)
• Amplitude (via Redshift)

Standard event metrics vary by provider; contact us for more information on current capabilities.

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Join Event

When integrating event data with Simon, it's important that your event stream is configured to have a join event that enables us to match event cookie identifiers to contact identifiers.

Join events can be registration, login, or purchase events, and a join event must contain both a user identifier (user id or email) in addition to the standard tracker identifier. Contact us for more information.