Event analytics data

Simon can ingest event analytics data from a variety of sources, including:

  • Segment
  • mParticle
  • Mixpanel
  • Heap (via Redshift)
  • Amplitude (via Redshift)

Standard event metrics vary by provider; contact us for more information on current capabilities.


Join Event

When integrating event data with Simon, it's important that your event stream is configured to have a join event that enables us to match event cookie identifiers to contact identifiers.

Join events can be registration, login, or purchase events, and a join event must contain both a user identifier (user id or email) in addition to the standard tracker identifier. Contact us for more information.