A call to
identify establishes the identity associated with a
userId. The variable
userId is a user identifier that you specify.
identify can be called to pass information when a source of identity is recognized, such as an authenticated login, an click from an email with an identity URL parameter, and signup for newsletter subscription. Different types of identifiers can be passed on.
identify does not automatically establish identity for all subsequent
track events. Include
traits within the
track calls to accomplish this.
When a user registers with you for the first time, you should call
identify and also make a separate call to