--- updatedAt: 2026-04-16T00:33:19.000Z agentTools: projectIndex: https://docs.simondata.com/llms.txt --- # Rokt # Overview Simon connects to [Rokt](https://www.rokt.com/) so you can sync your segments directly to Rokt's audience platform via mParticle, right from within the Simon Flow builder. > 📘 Use Cases > > * Sync Simon segments to Rokt to target or suppress audiences in your Rokt campaigns. > * Keep audiences automatically up to date as contacts enter and exit your flows. > 👍 Before you begin > > * Review [Flows and Channel Actions: How They Work](https://docs.simondata.com/users/docs/flows-and-channel-actions-how-they-work). > * If you haven't already, [authenticate](https://docs.simondata.com/developers/docs/outbound-integrations) your Rokt account in Simon. *** # Getting Started ## Pre-requisites You must have a Rokt account with access to the mParticle S2S integration. Contact your Rokt account team to confirm your API credentials are enabled for server-to-server events. ## Authentication 1. As an Admin, log in to **Simon**. 2. From the left navigation, expand **Admin Center**, then click **Settings**. 3. Scroll to find the **Rokt** card and click **EDIT**. 4. Enter your **API Key** and **API Secret**. 5. Click **SAVE CHANGES**. *** # Action Types | Action | Function | One-time | Triggered | Stream | Recurring | Journeys | | :------------------------------------------------------------------------------------- | :-------------------------------------------------------------------------------- | :------- | :-------- | :----- | :-------- | :------- | | [Sync Tag to Rokt User Attribute](https://docs.simondata.com/users/docs/rokt-sync-tag) | Add or remove a Rokt audience tag when contacts enter or exit your Simon segment. | ❌ | ❌ | ✅ | ❌ | ❌ |