Increase average order value and diversity of product purchase by creating a segment of your most probable second-purchasers, then sending their three top product recommendations to Iterable.

Goals

• Use the Simon Predict Second Purchase Propensity model to create a segment of customers likely to purchase a second time
• Send these customers' three top product recommendations to Iterable for use downstream

Prerequisites

• Segment knowledge
• Flow knowledge
• Iterable authenticated in Simon

Steps

1. Create a segment using the parameters Simon Predict: Second Purchase buckets is medium:

2. Create a flow.
3. Select the segment you created in step 1.
4. Choose a start date, then set the frequency to something like daily at noon.
5. In Destination, select Iterable and Sync Contact Content.
6. Include the fields: name and three recommended product fields then click OK. (Your product recommendation field names are custom and vary from organization to organization):

7. Click Schedule.

Take it a step further

Send three un-purchased product recommendations to Iterable by using Jinja to customize the content.