Use Simon Predict to Improve ROAS in Facebook, Google Ads, and Criteo Marketing
Build low-propensity audiences in Simon and push them to paid media channels for downstream suppression.
Maximize your ROAS by suppressing low-propensity buyers
- Facebook, Google Ads, or Criteo Marketing credentials authorized
- Simon Predict
- Segment building knowledge
- Flow building knowledge
- Create a low purchase propensity audience segment. Use the Simon Predict Propensity Group property and set it to
- Create a new flow using your Low Propensity Purchasers segment.
- Choose your destination and action; Facebook, Google Ads, or Criteo Marketing are great options!
- Select your ad account.
- Save then Launch the flow!
Take it a step further
To further increase your spend efficiency, get Simon Match+! It can increase your match rates by over 20% which has a direct impact on your return on Add Spend.
Updated 25 days ago