April 2023: Google Ads updates, Simon Match+, Simon Recipes

  • New! Sync Contact to Multi-Key Customer Match Audience using Google Ads. Now available in Stream flows, Sync Contact To Multi-Key Customer Match Audience using Google Ads. Multi-Key Audiences allow you to pass additional data about your customers to increase match rates when syncing to Google Ads and provide enhanced targeting abilities.
  • New! Simon Match+. A feature that enables the enrichment of your customer data with additional first-party identifiers to amplify your paid social audiences and increase match rates.
  • New! Simon Recipes. Simon Recipes contain quick and concise directions and tutorials to put your data to work right away. Browse by end goal, effort, integration, etc.