Added

Criteo — Semantic Email Matching

The Criteo integration now supports semantic email matching, which improves audience match rates by normalizing email addresses before comparison. This is particularly effective for organizations with audiences that include formatting variations such as capitalization differences or plus-addressing in stored email values.

MessageFlow and ExpertSender — Custom Base URL Support

Organizations using self-hosted or regionally-hosted MessageFlow and ExpertSender deployments can now configure a custom base URL for each integration. This removes a previous limitation for organizations operating outside of the standard hosted infrastructure, and is particularly relevant for EU and enterprise-managed deployments.

Reporting — 14-Day Send and Click Attribution

A 14-day send-or-click attribution window is now available in reporting. This metric tracks conversions within 14 days of either a send or a click event, complementing the existing attribution windows. The new metric is also included in revenue reporting where applicable.

Credentials — Search

The credentials management page now includes a search field, making it easier to find specific credentials in organizations with many configured integrations.

Improved

MessageFlow — Updated Branding

The Redlink integration has been renamed to MessageFlow across the platform, reflecting Redlink's own rebranding. All logos, labels, and references have been updated. No configuration or behavior changes are required — existing Redlink connections continue to work without modification.

Facebook Ads — Updated Integration

The Facebook Ads integration has been updated to use a new app credential configuration, improving authorization reliability and resolving edge cases in the OAuth flow that could cause connections to fail after token expiration. Existing Facebook Ads connections will continue to work; re-authorization may be required for connections showing authentication errors.

Amazon Ads — Country Code and Audience ID Support

The Amazon Ads integration now includes country code in audience payloads and correctly passes audience IDs through the sync pipeline. This improves match rates for organizations running international campaigns and resolves cases where audience membership was not being registered correctly in Amazon.

Contact Profile — Performance Improvements

The contact profile view loads significantly faster. Event history, identity data, and content values now fetch in parallel rather than sequentially, and results are progressively rendered as they arrive rather than waiting for all data to load. Tab switches no longer cause previously loaded data to be lost.

Resolved

Search — Case-Sensitive Matching in Flows, Journeys, and Segment Builder

Search across Flows, Journeys, and the Segment Builder was previously case-sensitive, causing results to be missed when the capitalization of a search term didn't exactly match the stored value. Search now returns results regardless of case.

Pinterest — OAuth Token Refresh Reliability

A timezone handling bug in the Pinterest OAuth token refresh has been resolved. Connections were incorrectly comparing token expiry times across timezones, causing valid tokens to be treated as expired and triggering unnecessary re-authorization prompts.

Added

  • Privacy Request Expirations: You are now able to configure how long submitted privacy requests remain active before expiring, which then allows contacts to re-enter your Simon instance after a certain amount of time. TTL (time-to-live) is the number of days after which privacy requests expire and previously denylisted contacts are able to re-enter your Simon instance if they re-engage with your brand (e.g. sign up again for marketing emails, make a purchase, etc.).

Improved

  • Braze User Aliases: We've added support for user aliases within our Braze integration. When syncing to Braze from Simon, if an external_id does not exist for a contact, we will now fall back to a user alias if it exists in the Simon account.

Added

  • Amazon Ads Integration: This integration allows you to sync contact audiences directly to Amazon Marketing Cloud (AMC), where they will appear as Advertiser Uploaded Audiences. With this, you can create lookalike audiences in Amazon DSP, suppress existing customers from acquisition campaigns, target high-LTV customers with personalized ads, and retarget churn-risk users across Amazon-owned properties.

Improved

  • AI Model Upgrade: All GenAI features (e.g. Jinja Generator, Segment Descriptions, etc.) have been upgraded from Claude 3.5 Sonnet to Claude 4 Sonnet, providing enhanced performance and capabilities across the platform.
  • Klaviyo API Enhancement: We've enhanced our Klaviyo trait syncing operations to provide improved performance for large-scale profile updates and backfills.

Added

  • Journey Campaign Metrics Filtering: Added toggles to help users focus on relevant data by only viewing rows for nodes in the current live journey version and excluding non-sending nodes like branching and joining steps. This enhancement makes campaign performance analysis more streamlined and targeted.

Fixed

  • Resolved a bug in sorting functionality on the Flows index table, as well as normalized the column widths for better readability.

Improved

  • Improved the search interface on both the Flow and Journey index pages for better usability.

Improved

  • Increased the property threshold to 150 for trait syncing to Klaviyo
  • Improved the isolation of Journeys execution to provide more consistent journey launch / entry timing

Added

  • New Salesforce Marketing Cloud Channel Action: We've added the Add to and Update Data Extension to the Flows - Beta flow builder.

Fixed

  • When using Simon Webhooks, the UI would crash if sampling a contact failed to return a contact. Now, the failure is displayed gracefully in the form of a user-friendly validation error.