Fair Usage

Simon has usage policies and best practices that come standard with the Core CDP Platform. The two primary reasons for these rules and best practices are to:

Enable you to see what value you're getting from your data
Ensure your account has the data and the live flows you need to support your marketing strategy

What are these usage rules and best practices?

Custom Configuration: Simon can customize the Core CDP Platform based on your unique needs. For example:
- Daily Pipe Run: 2x per day
- Data Retention Increase: changing the lookback periods to your event-based datasets may increase the volume of data Simon is making available to you
Fair Usage: Limits on our Core CDP Platform that can't be adjusted. If you require an increase to these limits, a customized Enterprise CDP Platform is required.

To customize your account, contact your account manager.

Standard usage rules

Category	Type	Volume included in the Core CDP Platform	Notes
Custom Configuration	Daily Pipe Run	1x per day
Custom Configuration	Data retention	3.0 bn reference data rows
Fair usage	Total Segments	2,000
Fair usage	Live Flows & Journeys	400	Aggregated across Flow Types
Fair usage	Live Datasets	250	Aggregated across Dataset Types
Fair usage	Total Attributes	1,600	Ingested from your Data Sources or created in Simon

Per-dataset total cell limitations

Used in Content?	Incremental	Overwrite
No	2.0 billion	200.0 million
Yes	200.0 million	Not Permitted

These limits are on the number of total cells (i.e. number of rows multiplied by number of columns) in any individual contact event or contact object dataset. The 2 billion limit for incremental datasets not used in content, for example, means you can have a 4 column table of 500m rows or a 20 column table of 100m rows.