Lifecycle Marketing

An Essential Framework for High-Impact Marketing

This report presents Simon Data’s perspective on lifecycle marketing, its principles, best practices, and approaches. The aim of this document is to reinforce the importance of good planning and customer understanding in the success of any lifecycle marketing program, and how the right technology can enable brands to achieve better scale and business impact.

How to use this report:

  • Insights. This report offers a collection of original insights and guidance on making the most of your lifecycle marketing program. Use this report to develop your brand’s unique view on customer, marketing, and loyalty cycles and guide your planning through the deployment of best practices.
  • Inspiration. Follow the sample strategy guide in this report to inspire your own lifecycle marketing strategy. It is meant to demonstrate the ways in which peers might approach their planning process
  • Guidance. Use the “Tips” featured throughout the report to improve your application of the planning process.
  • Leverage Your Simon Data Team. Your dedicated Account Manager and the Strategic Advisory team are available to discuss how you might use the principles featured in this report to help you meet your marketing and business objectives. Reach out and schedule a conversation.

Download the report