Increase Conversion Odds

Looking to increase your conversion odds? One way to do this is to create a journey that branches based on Purchase Likelihood scores with scaling discount percentages based on the customer’s Purchase Likelihood (the higher the Purchase Likelihood, the lower the discount).

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Use Simon Predict Product Recommendations to Round Your Campaign Out

As a bonus, include recommended products for each customer in your Journey actions. By doing so, your customers not only see a discount that corresponds to their Purchase Likelihood incentivizing them to purchase, but also the specific product(s) that they’re interested in.