Increase Conversion Odds
Simon Predict Example
Looking to increase your conversion odds? One way to do this is to create a journey that branches based on Purchase Likelihood scores with scaling discount percentages based on the customer’s Purchase Likelihood (the higher the Purchase Likelihood, the lower the discount).
![ScalingDiscounts.png 1472](https://files.readme.io/af44d31-ScalingDiscounts.png)
Use Simon Predict Product Recommendations to Round Your Campaign Out
As a bonus, include recommended products for each customer in your Journey actions. By doing so, your customers not only see a discount that corresponds to their Purchase Likelihood incentivizing them to purchase, but also the specific product(s) that they’re interested in.
Updated 8 months ago