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Flow Result Column Descriptions

Field Name	Description
Name	Flow Name
Type	Flow type
Status	The current status of the flow or journey (Running, Stopped, Archived)
Channel	The channel you sent your message through (matches to the channel type from the name column
Last Send	The last time the channel sent
Sends	The number of messages (emails, push, etc.) sent to your recipients out of Simon
Delivered	The number of messages that were received (see also un-delivered)
Delivery Rate	The percentage rate at which emails were delivered per send
Opens	The total number of open events across all messages in the campaign
Unique Opens	The number of messages recipients have opened over the course of a campaign.
Open Rate	The percentage rate at which emails were opened based on how many were delivered
Opens Per Contact	Total opens divided by Contacts sent messages in the campaign
Clicks	The total number of clicks within your message across all messages in the campaign
Unique Clicks	The number of messages recipients have clicked within over the course of a campaign.
Click Through	unique clicks / unique opens
Conversions	Number of purchases made by customers who interacted with the campaign. The specifics are determined by the attribution you selected; contact your account manager for support.
Conversion Rate	the percentage rate at which contacts converted
Revenue	Revenue is the sum of revenue for all conversions attributed to a campaign.
Undelivered	Number of Sends - Number of Delivereds
Creator Name	The original Flow or Journey creator
Variant	Flow variants
Unsubscribed Rate	The percentage rate of contacts who clicked the unsubscribe button on a particular flow (only visible if you use engagement metrics for ESP)

Journeys result descriptions

See Journeys Campaign Metrics.