Campaign Metrics: Flows
From Campaign Metrics, click Flows.
- Search for your Flow then use the left arrows to expand and view versions, steps, etc.
Flow Result Column Descriptions
| Field Name | Description |
|---|---|
| Name | Flow Name |
| Type | Flow type |
| Status | The current status of the flow or journey (Running, Stopped, Archived) |
| Channel | The channel you sent your message through (matches to the channel type from the name column |
| Last Send | The last time the channel sent |
| Sends | The number of messages (emails, push, etc.) sent to your recipients out of Simon |
| Delivered | The number of messages that were received (see also un-delivered) |
| Delivery Rate | The percentage rate at which emails were delivered per send |
| Opens | The total number of open events across all messages in the campaign |
| Unique Opens | The number of messages recipients have opened over the course of a campaign. |
| Open Rate | The percentage rate at which emails were opened based on how many were delivered |
| Opens Per Contact | Total opens divided by Contacts sent messages in the campaign |
| Clicks | The total number of clicks within your message across all messages in the campaign |
| Unique Clicks | The number of messages recipients have clicked within over the course of a campaign. |
| Click Through | unique clicks / unique opens |
| Conversions | Number of purchases made by customers who interacted with the campaign. The specifics are determined by the attribution you selected; contact your account manager for support. |
| Conversion Rate | the percentage rate at which contacts converted |
| Revenue | Revenue is the sum of revenue for all conversions attributed to a campaign. |
| Undelivered | Number of Sends - Number of Delivereds |
| Creator Name | The original Flow or Journey creator |
| Variant | Flow variants |
| Unsubscribed Rate | The percentage rate of contacts who clicked the unsubscribe button on a particular flow (only visible if you use engagement metrics for ESP) |
Attribution Windows
Conversions and Revenue columns reflect the attribution window configured for your organization. Simon supports multiple attribution windows so you can align reporting with how your team evaluates campaign performance.
| Attribution Window | Description |
|---|---|
| 1-day click | Conversions occurring within 1 day of a click |
| 2-day click | Conversions occurring within 2 days of a click |
| 3-day click | Conversions occurring within 3 days of a click |
| 3-day open and click | Conversions occurring within 3 days of either an open or a click |
| 7-day click | Conversions occurring within 7 days of a click |
| 14-day click | Conversions occurring within 14 days of a click |
| 14-day send or click | Conversions occurring within 14 days of either a send or a click |
| 28-day click | Conversions occurring within 28 days of a click |
| 30-day click | Conversions occurring within 30 days of a click |
New in Q1 202614-day click and 14-day send-or-click attribution windows are now available. Contact your account manager to enable these windows for your organization.
Which windows appear in your reporting depends on your organization's configuration. Both Conversions and Revenue use the same configured attribution window.
Journeys result descriptions
Updated 4 days ago