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Enrich+ is an optional add-on feature.

Contact your account manager to get started.

Overview

Enrich+ empowers businesses by enhancing their first-party customer data with high-quality third-party insights. With Enrich+, you gain a deeper understanding of your customers through a range of additional fields, including:

• Demographics: First Name, Last Name, Age, Gender
• Geographics: Mailing Address, Dwelling Type, Home Ownership Status
• Socioeconomics: Income, Net Worth, Marital Status
• Lifestyle Insights: Language, Presence of Children, Number of Children

Enrich+ seamlessly integrates into your existing data workflows, delivering actionable insights that drive smarter decisions, improved targeting, and better customer experiences.

Key Benefits

1. Enhanced Customer Insights
   1. Unlock a comprehensive view of your customers by augmenting your first-party data with detailed third-party attributes.
2. Improved Personalization
   1. Craft more targeted and relevant campaigns based on granular customer profiles, such as household composition or income levels.
3. Streamlined Operations
   1. Simplify data enrichment with an integrated solution that saves time and resources compared to piecing together insights from disparate sources.

How It Works

Onboarding to Enrich+ is handled entirely by Simon. Using Enrich+ is as simple as utilizing these new third-party data fields to refine your audiences in the segment builder!

Enrich+ equips you with useful insights to transform your data into actionable intelligence. Get ready to take your customer understanding to the next level.

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Before you get started...

Confirm with your account manager that Enrich+ fields have been added to your customer profiles.