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Google Ads API Upgrade to v15

On March 6th, 2024, Google is updating their Google Ads API to more strictly adhere to the EU User Consent Policy. As a result, we also made updates to our Google Ads integration that affect all clients (even if you don't have any EU customers). From March 6th, 2024 onwards, all Customer Match campaigns to Google from Simon Data include two additional consent fields (ad_user_data and ad_personalization).

To learn more about Google’s upcoming change, read their announcement here.

In order to continue making full use of our Google Ads integration post-upgrade, please follow the instructions below to provide the newly required consent fields.

1. Create a Contact Data Dataset to add two new dataset fields (ad_user_data and ad_personalization) for each contact. This is where you'll store each contact's consent status, which is now required by the Google Ads API. If you need more information about how to create a Contact Data Dataset, read these docs or reach out to your Simon account team.
   1. Acceptable consent values for both fields are:
      1. UNSPECIFIED
      2. UNKNOWN
      3. GRANTED
      4. DENIED

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Note on consent values:

• If a contact has a consent status set to DENIED, they won't be included at all in your sync to Google.
• If a contact has a null consent status, they will be sent to Google with consent statuses of UNSPECIFIED.

2. Call the consent fieldsad_user_data and ad_personalization.
   1. You must mark both fields as CONTENT, but you can also mark them as CONDITION if you plan to use these fields in the segment builder.
3. Let your Simon account team know once this new dataset has been created so we can finish the process.

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Overview

Sync contacts with a Google Ads Customer List for use in Customer Match. You can also use multi-key fields to to pass additional data about your customers to increase match rates when syncing to Google Ads and provide enhanced targeting abilities.

Only contacts in your streaming flow who are existing Google users will be added to your Customer list and subsequently be able to see any ads you trigger from Google Ads. Google Ads identifies this based on a matching email address.

You can choose from a manager or sub-manager account. For more information on managing those accounts, review the Google Ads help guides.

To get started:

1. Create a flow.
2. Under Destination, choose the Google Ads channel then the Sync Contact To Customer Match Audience action.
3. Configure the parameters described below:

Configuration Parameters

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Sub-Manager Accounts

If you choose a sub-manager account, be sure it is able to access/remove the user ids in the segment you're going to use in the Flow. Refer to the Google Ads documentation for more detail.