Braze
Overview
With Braze, you can update user profile attributes to power your personalized messages. Send your Simon segment data to Braze with our native integration.
Use cases
- Trigger a canvas or email
- Pass and Maintain Segment Properties
- Sync Traits and Contact Properties
- Send a Braze Campaign
Getting Started
Prerequisites
To get started, you need to authenticate your Braze account within your Simon Data account.
| Requirement | Description |
|---|---|
| Braze REST API key | A Braze REST API key with these permissions: * users.track campaigns.trigger.send campaigns.trigger.schedule.create campaigns.trigger.schedule.update campaigns.trigger.schedule.delete campaigns.list canvas.trigger.send canvas.trigger.schedule.create canvas.trigger.schedule.update canvas.trigger.schedule.delete canvas.list campaigns.details canvas.details Create this in Braze by following the steps in their guide. |
| Braze Dashboard URL | Your REST endpoint URL. Your endpoint will depend on the Braze URL for your instance. |
Changing data only
When using the Simon and Braze integration, Simon only sends deltas on each sync to Braze avoiding costs for irrelevant data. You choose what traits you want to sync; see Sync Traits and Contact Properties below.
Authenticate your Braze account in Simon
To use the Braze integration first authenticate your Braze account in Simon:
- As an admin, log in to Simon.
- From the left navigation, click Integrations then scroll to Braze.
- Enter your Braze REST API Key and your Dashboard URL.
- Click Save Changes. A successful connection displays Connected in the window.
Updating Braze permissions
REST API Keys can't be edited. To change the permissions for your Braze REST API key, create a new key with the desired permissions. Once you've created the new key and substituted all references to the old key with the new key, update your authentication details in Simon then come back to Braze and delete this key. See Braze's API key creation guide here.
Trigger a canvas or email and/or Pass and Maintain Segment Properties
Once you've authenticated your Braze account in Simon you can add Braze actions to Flows and Journeys. Three actions are available:
- Sync Simon Segment Attribute: sync your segment details with a new or existing custom attribute in Braze.
- Trigger a Braze Canvas: trigger a Braze canvas that leverages your Simon segment data.
- Send a Braze Campaign: launch an entire Braze campaign from Simon.
Note, some actions are available for only specific Flow types or Journeys alone.
Sync Traits and Contact Properties
Choose specific traits to sync by default so you're only sending relevant data points to Braze and avoid charges for the fields you don't need updated (rather than updating every field for every customer in a segment every time, even if just one of their data points changed). To get started, see Trait Syncing.
Updated 2 days ago