Increase First Time Purchasing Via Social Media Ads

Let’s say you’re really interested in increasing first time purchasing via social media ads. There's a flow for that!

Using the Simon Predict: High Purchase Propensity pre-built segment, we created a stream flow that will create a Facebook lookalike audience to target individuals with similar characteristics to your current customers. You can use this flow as it is, or copy it and tweak it to your needs -- either way you're making your ad spend go further, faster!

Segment On a Top Product

Maybe you’re looking to push a specific product for the next month? You can use Product Recommendations in our Segment Builder to create a segment of customers that have this product as their top recommendation by selecting the property, Simon Predict: Product Recommendation 1 and setting the value to the sku of your chosen product:

Based on that segment of customers, you can also then target a lookalike audience on your ad platform and make sure your ads are being surfaced to folks who are more likely to be interested in that product.