Overview

Simon Data connects to Facebook to create and maintain custom audiences. Those custom audiences can be used to build lookalikes and directly retarget using Facebook Ads. Simon does not extract any information from Facebook.

All Facebook Audience lists are set up as Stream flows. For more information on flow types, visit Campaigns - flows.

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Custom Audience Names

Note that all Custom Audiences created in Facebook will be named after the underlying Simon segment.

Actions

Sync Contact To Custom Audience

This action will sync your Simon segment to a Custom Audience in Facebook in order to create a remarketing campaign.

Configuration Parameters

Parameter

Description

Ad Account

The Facebook business account that you want the audience to be created in.

Sync Multi-Key Contact To Custom Audience

Multi-Key Audiences allow you to pass additional data about your customers to increase match rates when syncing to Facebook and provide enhanced targeting abilities. The scope of available keys to match on depends on your data configuration. Contact your account manager to discuss how to match on additional fields.

Configuration Parameters

Parameter

Description

Ad Account

The Facebook business account that you want the audience to be created in.

Contact Fields

Select one or more contact fields to be sent to Facebook in order to increase your match rate. Email address is a required field.

Sync Contact To Value-Based Audience

Value-Based Audiences allow you to select a specific numerical value on which to weigh lookalike audiences. This can help specify your lookalike audience based on your selected value, such as lifetime value or average order value, to target Facebook users with similar habits.

Configuration Parameters

Parameter

Description

Ad Account

The Facebook business account that you want the audience to be created in.

Contact Fields

Select one or more contact fields to be sent to Facebook in order to increase your match rate. Email address is a required field.

Customer Value

The Customer Value lets you choose a numerical property that represents a customer's value to your business. Facebook will use this information from the seed audience Simon creates to determine which users in a Lookalike Audience may be worth most to you. To enable new target value properties, contact us on Slack or at [email protected]

Add Contact To Custom Audience

The Add Contact To Custom Audience action will create a new audience in Facebook and add contacts to the audience. Contacts are not removed from the audience by Simon.

Configuration Parameters

Parameter

Description

Ad Account

The Facebook business account that you want the audience to be created in.

Audience Name

The action creates an audience using the name in this field. The default name is (Simon): <NAME_OF_FLOW>.

Add Multi-Key Contact To Custom Audience

Configuration Parameters

Parameter

Description

Ad Account

The Facebook business account that you want the audience to be created in.

Audience Name

The action creates an audience using the name in this field. The default name is (Simon): <NAME_OF_FLOW>.

Contact Fields

Select one or more contact fields to be sent to Facebook in order to increase your match rate. Email address is a required field.

You can learn more about multi-key audiences in the Facebook Documentation.

Add Contact To Value-Based Audience

Configuration Parameters

Parameter

Description

Ad Account

The Facebook business account that you want the audience to be created in.

Audience Name

The action creates an audience using the name in this field. The default name is (Simon): <NAME_OF_FLOW>.

Contact Fields

Select one or more contact fields to be sent to Facebook in order to increase your match rate. Email address is a required field.

Customer Value

The Customer Value lets you choose a numerical property that represents a customer's value to your business. Facebook will use this information from the seed audience Simon creates to determine which users in a Lookalike Audience may be worth most to you. To enable new target value properties, contact us on Slack or at [email protected]

More details on Value-Based Lookalike Audiences can be found in the Facebook Developer Center.

Supported Types

Actions

One-time

Triggered

Stream

Recurring

Sync Contact To Custom Audience

Sync Multi-Key Contact To Custom Audience

Sync Contact To Value-Based Audience

Add Contact To Custom Audience

Add Multi-Key Contact To Custom Audience

Add Contact to Value-Based Audience


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