Simon Match+
Match+ is an optional add-on feature.
Contact your account manager to get started.
Overview
Amplify paid media audiences by syncing additional hashed emails (HEMs) and mobile ad IDs (MAIDs) from our identity graph providers, increasing match rates and optimizing ad spend.
The result? Better paid media match rate, higher ROAS, more accurate suppression lists, and more. Simon Data has always been purpose-built for enhancing your ROI for first-party data, and with Match+ we can help amplify your reach and increase efficiencies into your paid media strategies!
| Feature | Explanation |
|---|---|
| Profile enrichment | Add up to 5 additional HEMs and MAIDs per profile |
| Audience amplification | Expand reach in paid media channels for better, more efficient targeting |
| Benefit | Explanation |
|---|---|
| Increase ROAS | Boost return-on-ad-spend with enriched profiles |
| Higher match rates | Improve ad targeting with higher match rates in paid media channels |
Why HEMs and MAIDs?
Hashed email addresses (HEMs) and mobile ad IDs (MAIDs) are important pieces of the modern marketing puzzle. Because mobile activity isn’t effectively tracked with cookies, and third-party cookies are on the brink of deprecation altogether, HEMs and MAIDs can be used instead to deliver personalized, engaging ads to your customers.
While cookies are limited to desktop and device IDs, HEMs and MAIDs can help stitch these identifiers together. With Match+, you can add an average of 5 additional HEMs and MAIDs to each customer record, increasing your reach by 5X. As you gain additional identifiers through these incremental touchpoints, you increase your ability to find their audience on other platforms, increasing not only your paid media match rates but the ever important return on ad spend.
Compatible Channels
- Facebook / Meta (HEMs & MAIDs)
- Google Adwords (HEMs only)
- Pinterest (HEMs & MAIDs)
- TikTok (HEMS & MAIDs)
- The Trade Desk (HEMs & MAIDs)
Updated 1 day ago