Include pre-header text

Using pre-header text in email campaigns provides a brief summary of the email content to the recipient before they open the email. This can improve your email open rates and ultimately lead to higher engagement and conversions when used to reinforce the subject line and entice the recipient to take action.

  1. Open your content in the HTML editor. (If you created your content in Simon Mail’s WYSIWYG editor, change the word wysiwyg to template in the URL to access the template’s HTML.)

  2. Locate the opening <body> tag (typically just after the </head> tag):

Where to place the code

The arrow points to where to place the following code

  1. Add this code directly after the open<body>tag:
    <div style="display:none;font-size:1px;color:#333333;line-height:1px;max-height:0px;max-width:0px;opacity:0;overflow:hidden;">
      Add your preheader text here.
  2. Replace Add your preheader text here with the actual preheader text you want to include.
  3. Save your template.
End result

End result, please with your pre-header text