Include pre-header text
Using pre-header text in email campaigns provides a brief summary of the email content to the recipient before they open the email. This can improve your email open rates and ultimately lead to higher engagement and conversions when used to reinforce the subject line and entice the recipient to take action.
-
Open your content in the HTML editor. (If you created your content in Simon Mail’s WYSIWYG editor, change the word
wysiwyg
totemplate
in the URL to access the template’s HTML.) -
Locate the opening
<body>
tag (typically just after the</head>
tag):
- Add this code directly after the open
<body>
tag:<div style="display:none;font-size:1px;color:#333333;line-height:1px;max-height:0px;max-width:0px;opacity:0;overflow:hidden;"> Add your preheader text here. </div>
- Replace
Add your preheader text here
with the actual preheader text you want to include. - Save your template.
Updated 5 months ago