Abandonment Event Logic
Simon supports a variety of derived events which are primarily used for various forms of abandonment campaigns:
- Abandoned cart
- Abandoned search
- Abandoned browse
Abandoned cart campaigns are a common way to reach customers who put something in their cart, but never completed checkout; and similar for customers who abandon a search session or a product listing browse session. You can use Flows or Journeys to create these campaigns, and there is some logic to be aware of as you design your campaign.
Global abandonment rules are:
- Abandoned cart always gets sent as long as there hasn’t been another cart abandonment in the last 48 hours
- Abandoned search should always be sent as long as there hasn’t been an abandoned cart or another abandoned search in the last 48 hours
- Abandoned browse should always be sent as long as there hasn’t been an abandoned cart or abandoned search in the last 48 hours
- Any abandoned cart cancels out any pending abandoned browse or abandoned search event;
abandoned search should cancel any pending abandoned browse event
Updated 25 days ago