Simon Identity+
An expansion to Simon's robust identity resolution capabilities
Identity+ is an optional add-on feature.
Contact your account manager to get started.
Overview
Plug into our network of trusted identity graph providers and transform anonymous interactions into known customer profiles, enabling immediate and personalized engagement.
The result? More revenue, easily — it’s that simple! Identity+ allows you to reach more known, unauthenticated users on your website and plug-and-play directly into your existing abandonment campaigns. Not only can you now activate what were previously assumed to be anonymous site visitors, but you also have the opportunity to put more users into existing abandonment campaigns and journeys.
| Feature | Explanation |
|---|---|
| Real-time integration | Connect to robust 3rd-party identity graphs to de-anonymize known users online |
| Audience amplification | Expand abandonment and other event-triggered audiences for more effective targeting |
| Benefit | Explanation |
|---|---|
| Increase ROI | Higher return-on-investment for high-intent event-triggered campaigns |
| Broaden reach | Trigger additional messages to existing customers who are not logged in while they're browsing, enhancing campaign reach and engagement |
Updated 5 months ago