Overview

Criteo is a display advertising platform.

Actions

Sync Audience

The Sync Audience action syncs contact identifiers to Criteo for use in Audience Match. You can learn more about Audience Match here.

Configuration Parameters

None.

Matching

Simon normalizes email addresses before sending them to Criteo (semantic email matching). Normalization handles common formatting variations — for example, differences in capitalization and plus-addressing — so that addresses stored in different formats resolve to the same contact on Criteo's side. This improves match rates for organizations whose customer data includes formatting variation across source systems.

No configuration is required; semantic email matching is applied automatically to all Criteo Sync Audience actions.

Supported Types

Configure

See Criteo Authorization to connect your Criteo account.