Campaign Metrics: Journeys

From Campaign Metrics, click Journeys.

  • Search for your Journey then use the left arrows to expand and view versions, steps, etc.
  • Click step names to open Journey Step Metrics in the Journey.

Field descriptions

FieldJourneyVersionStep
Advancedn/an/aContacts that have moved to the next step.
BouncesSum of bounces that occurred across all versionsSum of bounces that occurred in a versionNumber of bounces that occurred in the step
Channeln/an/aChannel action used in this step
ClicksSum of clicks across all versionsSum of clicks from steps in a versionNumber of clicks in a step
Click to open rateTotal unique clicks/Total unique opensTotal unique clicks/Total unique opensTotal unique clicks/Total unique opens
DeliveredSum of all deliveries across all versionsSum of all deliveries in a versionNumber of deliveries from a step
Delivery Rate% of sends delivered across all versions% of sends delivered in a version% of sends delivered from a step
EntriesSum of entries into the first step of all versionsEntries into the first step of a versionEntries into a step
ExitsSum of Contacts that have exited the journey across all versionsSum of Contacts that have exited the journey at any step in the versionContacts that have exited the journey at this step (e.g. due to exit criteria).
Last SendTime/Date of the most recent send across all versionsTime/Date of the most recent send from the versionTime/Date of the most recent send from the step
Open Rate% of opens out of delivered across all versions% of opens out of delivered from steps in a version% of opens out of delivered from a step
SendsSum of all sends across all versionsSum of sends from all steps in a versionNumber of sends from a step
SkippedSum of contacts that were not successfully sent to a channel in a journeySum of contacts that were not successfully sent to a channel in a versionContacts that were not successfully sent to the channel.
SuccessesSum of contacts that were successfully sent to a channel in a journeySum of contacts that were successfully sent to a channel in a versionContacts that were successfully sent to the channel.
Total OpensSum of all opens across all versionsSum of all opens from steps in a versionTotal number of contacts who opened a step
Unique BouncesSum of unique bounces across all versions in a journeySum of unique bounces from all steps in a versionNumber of contacts that bounced in a step
Unique ClicksSum of unique clicks across all versions in a journeySum of unique clicks across steps in a versionTotal number of contacts that clicked in the step
Unique OpensSum of unique opens across all versionsSum of unique opens from steps in a versionTotal number of unique contacts who opened a step
UnsubscribesSum of the number of contacts that unsubscribed across all versionsSum of the number of contacts that unsubscribed across all steps in a versionNumber of contacts that unsubscribed from the step