Experiment results


You can use the experiment summary to view experiment details, along with variant performance statistics. If one variant is outperforming the other with a 95% confidence interval, Simon marks that variant with a winner icon.


Get your results

After your campaign is launched:

  1. From the left navigation, expand Campaigns.
  2. Click Experiments.
  3. Search for and select your experiment name.
  4. The summary details display.



  • Conversions count towards the experiment if they happen within the attribution window.

    • For example, if a contact went through an experiment with the attribution window set to 14 days and converted on day 10, they are counted.

    • If that contact instead converted on day 20, they don't count.

  • A conversion can be attributed to multiple experiments, but only one conversion is counted for a single contact.

  • The Last updated field indicates when data was last refreshed for an experiment.