Lifecycle Email Marketing

Best Practice Guide

This report features a collection of example emails demonstrating best practices for messaging across the customer lifecycle. It’s not exhaustive but should offer a glimpse at how your peers are approaching lifecycle email marketing and offer inspiration for how to approach yours.


Use this link to access the report:

How to use this report:

Insights. Each section contains notable insights into the causes and impacts of certain customer behaviors associated with each lifecycle moment. Use them to help you better understand your customers and define your marketing objectives moving forward.

Inspiration. Use the examples in this report as inspiration for your own email marketing initiatives. These are not intended to be a perfect representation of a given practice, but rather a collection of examples of how your peers have approached the same lifecycle moment.

Checklists. Use the “Getting Ready” and “Build Your Content” checklists at the end of each section to help you get started on building out your own best-in-class emails.

Leverage Your Simon Data Team. Your dedicated Account Manager is available to discuss how you might use the principles featured in this report across the Simon Data platform to help you meet your own objectives. Reach out and schedule a conversation.