New! Sync Contact to Multi-Key Customer Match Audience using Google Ads. Now available in Stream flows, Sync Contact To Multi-Key Customer Match Audience using Google Ads. Multi-Key Audiences allow you to pass additional data about your customers to increase match rates when syncing to Google Ads and provide enhanced targeting abilities.
New! Simon Match+. A feature that enables the enrichment of your customer data with additional first-party identifiers to amplify your paid social audiences and increase match rates.
New! Simon Recipes. Simon Recipes contain quick and concise directions and tutorials to put your data to work right away. Browse by end goal, effort, integration, etc.
Usage is now Platform Usage and is now located under Admin Center (formally Settings)
Configurations is now Settings
Journeys Two Campaign Metrics updates: You can now see data on all of your journeys in one place! From the reporting tab, navigate to Campaign Metrics then toggle to Journeys at the top of the page.
New! TikTok native integration. You can now add a channel action to your campaign to send audiences to TikTok like you would to Facebook, Google, Twitter or other similar channels for enhanced ad targeting.
New! Backfill a Journey Segment. You can now backfill a Journey segment, meaning you can target any segment members who existed prior to you launching a Journey (rather than only those that join the segment after you launched your Journey).
New! Campaign Safety Settings. Simon depends on your live data to power your highly personalized campaigns. At times, data issues (like data refresh delays or large unintended swings in segment size) prevent your campaigns from sending as intended. To help better manage these scenarios and ensure the right action is taken, we're introducing Campaign Safety Settings.
These settings come with sensible defaults, but can be adjusted by account admins. Additionally, we also support flow-level overrides in cases where a flow might require different behavior than the default behavior.
New! Content Error Handling. Simon provides a lot of flexibility when it comes to leveraging your data to build highly personalized content. But with this flexibility comes potential content errors.
We ensure invalid or malformed content is never sent out and we’ve now improved visibility and resolution of content errors by incorporating them into our flow delivery metrics. You can now see all contacts skipped due to content errors and the specific cause directly from a report.
New! Event Visibility. Stream your Simon Signal events in real-time using Event Visibility - our new product to help you troubleshoot, debug, and verify your events in real time!
A new and improved Journeys Dashboard is now available. Search for an existing journey using a combination of drop-down filters, keywords, and tags and view them all in one convenient list.
You can now edit nodes in a live Journey rather than creating a new Journey version.
A new and improved Flows dashboard is now available in Campaigns. Search for an existing flow using a combination of drop-down filters, keywords, and tags and view them all in one convenient list.
You can now create webhooks from scratch or by copying a previous webhook from a flow or journey.
New! Simon Mail Heat Maps. Analyze your creative assets in a new way. From your flow detail page, just click on link activity to view the maps.
Journeys Two data, specifically node data within a Journey, is now available in the Unified Contact View.
Simon Mail UTM Parameters Available in Segments: You can now segment based on Simon Mail UTM Parameter metadata on your Simon Mail events! We included this by default in your segment editor, if you're a Simon Mail customer.
Segment with Journey events; you can now use Journey Two Events directly in Segments! These events are now available in the Segment builder:
Journey Entry
Journey Exit
Journey Action
Journey Experiment Variant Assignment
New! Support Center. Click Support Center in the left navigation bar to open requests for our support team or provide product feedback
New Google Ads Channel Actions: you can now add or remove from Google Ads Customer Lists directly from a Journey.
New! Deliverability Insights.
From the left navigation, expand Reporting, then click Deliverability.
Our dashboard shows how your Simon Mail sending is performing across key deliverability performance metrics all the way down to the mailbox provider, domain, IP, and even campaign level, providing the tactical insights needed to identify and address delivery or inboxing issues should they arise.
New Simon Predict Model: Churn and Purchase Propensity Dataset.
Use this model to engage consumers after their first purchase is critical to marketing strategy as it's the best time to turn them into long-term customers.
UTM Parameters Now Available in SparkPost. When you choose the Send Email to Contact using SparkPost channel action, UTM Parameters now automatically append these Google Analytics key/value pairs to the query string of all the hyperlinks in your selected template so you don't have to hard code those parameters into your hyperlink code, one by one, yourself. This can help you see where you campaigns are most effective if you use Google Analytics.
You can now trigger Journeys by event in Journeys Two. This is a good option to use when you want to trigger your Journey based on interactions with your website, a survey etc.
Take it a step further and use event-triggered content to personalize your messaging. The best part is, the event you choose is available for use as content for the entire time that the contact is in the journey, so it’s very easy to use the same content (e.g. a product from an abandoned cart) throughout the journey without any extra effort.
You can now view more detail about how your contact is advancing through a Journey and if there is a delay, how time is affected using advancement_time.
You can now delete draft versions in Journeys Two.
Contact data pipe details now viewable. Want to know more about when your most recent data refresh was? How long your refresh will take to complete? Details about your most recent data pipe jobs? You got it!
Simply expand Alerts and Status in the left navigation, then click Contact Data Pipe. Refer to the Simon Data Guides for definitions.
