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Release Notes
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December 2023: Drag and Drop editor improvements, Multi-Key Updates

  • In beta, with the drag and drop editor you can now:

    • Create re-usable content blocks for your templates including headers and footers.
    • View a new content type column indicating if your template was created with the Drag & Drop Editor or with HTML.
    • Preview contact fields in templates.
    • Convert any Drag & Drop template to HTML with the drop down next to Edit. Note, this action duplicates the template as an HTML template, and you can't convert HTML to Drag & Drop.
  • Multi-key Flow and Journey actions now select all available fields by default. Hover over the information button to see what field is sending. Mapping takes effect in all existing flows, so anything you change is retroactive.
  • Simon Mail bcc and cc fields can now render Jinja syntax.

October 2023: Jinja Generator, Activate Flows updates

  • New! ✨The Jinja Generator is now available to create AI generated Jinja content based on your prompts. To try it out, open a content template and click Jinja Generator. Learn more here.

August 2023: Support Center improvements, Action Panel update

  • Great news! We've made some improvements to the Support Center:
    • We added a CC field to the ticket details so you can better see who else is receiving updates.
    • To aid with legibility and accessibility, our responses to Support Center tickets will now display rich text formatting, line breaks, and hyperlinks. Even better, your email responses will retain their formatting in the support center too!
  • New to the Action Panel: Journeys in review
    • Journeys in review are now available in the Action Panel. From here you can learn why a Journey is blocked, then take action to allow it to proceed or not.

July 2023: Event based branching

  • New! Event-Based Branching now available in Journeys. Customize your customer journeys like never before! With this powerful feature, you can create personalized experiences based on real-time events, then tailor your marketing approach from the Journey builder itself.

June 2023: Pinterest, Activate experimentation

  • New! Sync to a Pinterest Custom Audience to target even more customers.
  • New! Activate Experimentation. Use experiments to identify the best version of a marketing campaign to achieve your goals.

April 2023: Google Ads updates, Simon Match+, Simon Recipes

  • New! Sync Contact to Multi-Key Customer Match Audience using Google Ads. Now available in Stream flows, Sync Contact To Multi-Key Customer Match Audience using Google Ads. Multi-Key Audiences allow you to pass additional data about your customers to increase match rates when syncing to Google Ads and provide enhanced targeting abilities.
  • New! Simon Match+. A feature that enables the enrichment of your customer data with additional first-party identifiers to amplify your paid social audiences and increase match rates.
  • New! Simon Recipes. Simon Recipes contain quick and concise directions and tutorials to put your data to work right away. Browse by end goal, effort, integration, etc.

February 2023: Left navigation updates, Campaign Metrics updates, TikTok native integration, Backfill a Journey Segment

  • Left Navigation Updates:
    • Settings is now Admin Center
    • Usage is now Platform Usage and is now located under Admin Center (formally Settings)
    • Configurations is now Settings
  • Journeys Two Campaign Metrics updates: You can now see data on all of your journeys in one place! From the reporting tab, navigate to Campaign Metrics then toggle to Journeys at the top of the page.
  • New! TikTok native integration. You can now add a channel action to your campaign to send audiences to TikTok like you would to Facebook, Google, Twitter or other similar channels for enhanced ad targeting.
  • New! Backfill a Journey Segment. You can now backfill a Journey segment, meaning you can target any segment members who existed prior to you launching a Journey (rather than only those that join the segment after you launched your Journey).

January 2023: Campaign Safety Settings, Content Error Handling, Event Visibility

  • New! Campaign Safety Settings. Simon depends on your live data to power your highly personalized campaigns. At times, data issues (like data refresh delays or large unintended swings in segment size) prevent your campaigns from sending as intended. To help better manage these scenarios and ensure the right action is taken, we're introducing Campaign Safety Settings.
    • These settings come with sensible defaults, but can be adjusted by account admins. Additionally, we also support flow-level overrides in cases where a flow might require different behavior than the default behavior.
  • New! Content Error Handling. Simon provides a lot of flexibility when it comes to leveraging your data to build highly personalized content. But with this flexibility comes potential content errors.
    • We ensure invalid or malformed content is never sent out and we’ve now improved visibility and resolution of content errors by incorporating them into our flow delivery metrics. You can now see all contacts skipped due to content errors and the specific cause directly from a report.
  • New! Event Visibility. Stream your Simon Signal events in real-time using Event Visibility - our new product to help you troubleshoot, debug, and verify your events in real time!