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Webhook authentication was updated to allow for 15 domains maximum (previously 5 maximum). You can now view all existing, connected domains from the integrations page.
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You can now send a webhook test in Flows - Beta.
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You can now download a CSV with all your dataset names and details from the Datasets Dashboard.
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Three new columns were added to the Datasets Dashboard: Last Row Count, Last Runtime, and Last Completion:
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The X-axis in Flow Delivery Metrics was updated to reduce the number of dates and improve all-time metrics legibility:
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You can now sync to SFTP-based SFMC channel actions using SSH to authenticate rather than OAuth credentials. This is configured in the SFMC SFTP form on the integrations page. Learn more here.
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The Jinja Generator is now available in the Simon Mail Drag and Drop editor and for use in custom contexts in Beta Flows. To access it from a Beta flow, add a field then click the book icon to open the full editor.
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Simon Mail Drag and Drop editor updates are live to all. You can now:
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Reuse content blocks (great for headers and footers)
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Pick custom contexts from any segment, not just your "All Contacts" segment.
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Make a Drag and Drop template available in Event Triggered flows
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In beta, with the drag and drop editor you can now:
- Create re-usable content blocks for your templates including headers and footers.
- View a new content type column indicating if your template was created with the Drag & Drop Editor or with HTML.
- Preview contact fields in templates.
- Convert any Drag & Drop template to HTML with the drop down next to Edit. Note, this action duplicates the template as an HTML template, and you can't convert HTML to Drag & Drop.

- Multi-key Flow and Journey actions now select all available fields by default. Hover over the information button to see what field is sending. Mapping takes effect in all existing flows, so anything you change is retroactive.

- Simon Mail bcc and cc fields can now render Jinja syntax.
- Improved! We automated our workflow by migrating to a new API, which may result in increased match rates.
- New! ✨The Jinja Generator is now available to create AI generated Jinja content based on your prompts. To try it out, open a content template and click Jinja Generator. Learn more here.

- Draft and copy functionality now available in all Activate flows
- Auto-complete added to custom context editor in Activate flows. In addition to including code or using the full editor, you can now type a field name and it will auto-complete (removed the drop down fields).
- Great news! We've made some improvements to the Support Center:
- We added a CC field to the ticket details so you can better see who else is receiving updates.
- To aid with legibility and accessibility, our responses to Support Center tickets will now display rich text formatting, line breaks, and hyperlinks. Even better, your email responses will retain their formatting in the support center too!
- New to the Action Panel: Journeys in review
- Journeys in review are now available in the Action Panel. From here you can learn why a Journey is blocked, then take action to allow it to proceed or not.
- New! Event-Based Branching now available in Journeys. Customize your customer journeys like never before! With this powerful feature, you can create personalized experiences based on real-time events, then tailor your marketing approach from the Journey builder itself.
- New! Sync to a Pinterest Custom Audience to target even more customers.
- New! Activate Experimentation. Use experiments to identify the best version of a marketing campaign to achieve your goals.
- BCC now available in Simon Mail
- New! Sync Contact to Multi-Key Customer Match Audience using Google Ads. Now available in Stream flows, Sync Contact To Multi-Key Customer Match Audience using Google Ads. Multi-Key Audiences allow you to pass additional data about your customers to increase match rates when syncing to Google Ads and provide enhanced targeting abilities.
- New! Simon Match+. A feature that enables the enrichment of your customer data with additional first-party identifiers to amplify your paid social audiences and increase match rates.
- New! Simon Recipes. Simon Recipes contain quick and concise directions and tutorials to put your data to work right away. Browse by end goal, effort, integration, etc.