• A new and improved Journeys Dashboard is now available. Search for an existing journey using a combination of drop-down filters, keywords, and tags and view them all in one convenient list.
• You can now edit nodes in a live Journey rather than creating a new Journey version.

• A new and improved Flows dashboard is now available in Campaigns. Search for an existing flow using a combination of drop-down filters, keywords, and tags and view them all in one convenient list.
• You can now create webhooks from scratch or by copying a previous webhook from a flow or journey.
• New! Simon Mail Heat Maps. Analyze your creative assets in a new way. From your flow detail page, just click on link activity to view the maps.
• Journeys Two data, specifically node data within a Journey, is now available in the Unified Contact View.

• Simon Mail UTM Parameters Available in Segments: You can now segment based on Simon Mail UTM Parameter metadata on your Simon Mail events! We included this by default in your segment editor, if you're a Simon Mail customer.
• Segment with Journey events; you can now use Journey Two Events directly in Segments! These events are now available in the Segment builder:
  • Journey Entry
  • Journey Exit
  • Journey Action
  • Journey Experiment Variant Assignment
• New! Support Center. Click Support Center in the left navigation bar to open requests for our support team or provide product feedback

• New Google Ads Channel Actions: you can now add or remove from Google Ads Customer Lists directly from a Journey.

• New! Deliverability Insights.
  • From the left navigation, expand Reporting, then click Deliverability.
  • Our dashboard shows how your Simon Mail sending is performing across key deliverability performance metrics all the way down to the mailbox provider, domain, IP, and even campaign level, providing the tactical insights needed to identify and address delivery or inboxing issues should they arise.

• New Simon Predict Model: Churn and Purchase Propensity Dataset.
  • Use this model to engage consumers after their first purchase is critical to marketing strategy as it's the best time to turn them into long-term customers.

• UTM Parameters Now Available in SparkPost. When you choose the Send Email to Contact using SparkPost channel action, UTM Parameters now automatically append these Google Analytics key/value pairs to the query string of all the hyperlinks in your selected template so you don't have to hard code those parameters into your hyperlink code, one by one, yourself. This can help you see where you campaigns are most effective if you use Google Analytics.

• You can now trigger Journeys by event in Journeys Two. This is a good option to use when you want to trigger your Journey based on interactions with your website, a survey etc.
  • Take it a step further and use event-triggered content to personalize your messaging. The best part is, the event you choose is available for use as content for the entire time that the contact is in the journey, so it’s very easy to use the same content (e.g. a product from an abandoned cart) throughout the journey without any extra effort.
• You can now view more detail about how your contact is advancing through a Journey and if there is a delay, how time is affected using advancement_time.

• You can now delete draft versions in Journeys Two.
• Contact data pipe details now viewable. Want to know more about when your most recent data refresh was? How long your refresh will take to complete? Details about your most recent data pipe jobs? You got it!
  • Simply expand Alerts and Status in the left navigation, then click Contact Data Pipe. Refer to the Simon Data Guides for definitions.

We’re excited to announce Simon’s new Campaign Metrics!

It’s our mission to activate marketers on their data, and that includes knowing the results of the campaigns you work so hard to optimize!

Now, with Campaign Metrics you can more easily:

• Comprehensively track performance — View a clear list of campaigns, what channel(s) they were sent in, & current campaign statuses to see how users are engaging and converting throughout the marketing you’re sending
• Compare historical insights — Analyze and compare all your marketing efforts, making it easier to deeply understand outcomes that can inform future strategy
• View granular performance metrics — Understand how well you’re engaging target audiences with performance analytics like open rates, click-through rates, & conversion rates
• Easily share your results — Create custom campaign reports that you can export and share with team members or download into other analytics tools for additional analysis

👀 Check it out for yourself & learn more about how to use Campaign Metrics!

To find Campaign Metrics in your platform, click on “Reporting” in the left-hand navigation menu and then click on “Campaign Metrics”

• Our campaign builder just got more visual, more flexible, and easier-to-manage...and it's ready for you to use! This release introduces new step types, a highly visual workflow builder, and better versioning all the way from saving as a draft, to publishing a journey, to any edits you might need to make after it goes live. There’s a whole lot that’s new - so head over here for more detail!

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Thanks for reading!

We look forward to updating you every week with new and improved product features as part of our Thursday release cycle. Any questions or comments? Feel free to leave feedback on the documentation page, via the Simon notifications, or directly with your account manager.

🔨 Improved

The Action Panel now includes Integrations. Integration Credentials can invalidate for a number of different reasons. We validate your credentials with your vendors on an hourly cadence. If we see that your credentials are invalid, we'll notify you via the Action Panel to reauthorize Simon.

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Thanks for reading!

Any questions or comments? Feel free to leave feedback on the documentation page, via the Simon notifications, or directly with your account manager.

🔨 Improved

You can now load MCC sub-accounts as different ad profiles in Simon. This gives you greater flexibility integrating with Google Ads. To learn more about managing your accounts, review Google's help guides.