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July 2022: UTM Parameters now available in SparkPost

over 2 years ago
  • UTM Parameters Now Available in SparkPost. When you choose the Send Email to Contact using SparkPost channel action, UTM Parameters now automatically append these Google Analytics key/value pairs to the query string of all the hyperlinks in your selected template so you don't have to hard code those parameters into your hyperlink code, one by one, yourself. This can help you see where you campaigns are most effective if you use Google Analytics.