We’re excited to announce Simon’s new Campaign Metrics!

It’s our mission to activate marketers on their data, and that includes knowing the results of the campaigns you work so hard to optimize!

Now, with Campaign Metrics you can more easily:

• Comprehensively track performance — View a clear list of campaigns, what channel(s) they were sent in, & current campaign statuses to see how users are engaging and converting throughout the marketing you’re sending
• Compare historical insights — Analyze and compare all your marketing efforts, making it easier to deeply understand outcomes that can inform future strategy
• View granular performance metrics — Understand how well you’re engaging target audiences with performance analytics like open rates, click-through rates, & conversion rates
• Easily share your results — Create custom campaign reports that you can export and share with team members or download into other analytics tools for additional analysis

👀 Check it out for yourself & learn more about how to use Campaign Metrics!

To find Campaign Metrics in your platform, click on “Reporting” in the left-hand navigation menu and then click on “Campaign Metrics”

• Our campaign builder just got more visual, more flexible, and easier-to-manage...and it's ready for you to use! This release introduces new step types, a highly visual workflow builder, and better versioning all the way from saving as a draft, to publishing a journey, to any edits you might need to make after it goes live. There’s a whole lot that’s new - so head over here for more detail!

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Thanks for reading!

We look forward to updating you every week with new and improved product features as part of our Thursday release cycle. Any questions or comments? Feel free to leave feedback on the documentation page, via the Simon notifications, or directly with your account manager.

🔨 Improved

The Action Panel now includes Integrations. Integration Credentials can invalidate for a number of different reasons. We validate your credentials with your vendors on an hourly cadence. If we see that your credentials are invalid, we'll notify you via the Action Panel to reauthorize Simon.

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Thanks for reading!

Any questions or comments? Feel free to leave feedback on the documentation page, via the Simon notifications, or directly with your account manager.

🔨 Improved

You can now load MCC sub-accounts as different ad profiles in Simon. This gives you greater flexibility integrating with Google Ads. To learn more about managing your accounts, review Google's help guides.

✨ New

You can now view real-time Simon operational statuses! We'll update you whenever there are outages or delays and your can also view historical information. Check it out at https://status.simondata.com/ or using the link above and review the documentation here for more details and subscription instructions.

👍

Thanks for reading!

We look forward to updating you every week with new and improved product features as part of our Thursday release cycle. Any questions or comments? Feel free to leave feedback on the documentation page, via the Simon notifications, or directly with your account manager.

✨ New

The Data Dictionary is now available to all in segment criteria! Simon empowers your team to leverage tons of data to create powerful segments and content. With the amount of data available, it can be difficult to keep track of what these data are and where they came from. That’s where data dictionaries come in. With the current Data Dictionary you can:

• View field descriptions and details
• View contact object and event details
• Insert fields into segment criteria after you've viewed their descriptions

👍

Thanks for Reading!

We look forward to updating you every week with new and improved product features as part of our Thursday release cycle. Any questions or comments? Feel free to leave feedback on the documentation page, via the Simon notifications, or directly with your account manager.

🔨 Improved

To help you manage your Simon platform experience more easily, we've updated the Action Panel to auto-skip datasets with errors that have had no action taken on them. This feature was previously in beta and is now available to all!

Simon automatically retries 30 minutes after the first error occurs if you don't take an action. If there’s another error for the same dataset and no action is taken after 60 minutes, the dataset is skipped so the rest of your pipe can complete. Read more about automated actions and skippable datasets here.

👍

Thanks for reading!

We look forward to updating you every week with new and improved product features as part of our Thursday release cycle. Any questions or comments? Feel free to leave feedback on the documentation page, via the Simon notifications, or directly with your account manager.

• Recurring file feeds are now available in Beta. Any files dropped to a Simon owned S3 or SFTP bucket on a recurring or frequent cadence can be loaded into Simon's Data Warehouse using this product. This feature is great for ingesting third party data that vendors generate on your behalf.

🔨 Improved

• Datatype support is now available in our Iterable “Sync Contact Content” channel action. Data types are a useful feature in custom contexts that allow you to structure your data, improving compatibility between Simon and messaging channels. This ultimately provides a smoother and more reliable personalization experience for your customers.

👍

Thanks for reading!

We look forward to updating you every week with new and improved product features as part of our Thursday release cycle. Any questions or comments? Feel free to leave feedback on the documentation page, via the Simon notifications, or directly with your account manager.

🔨 Improved

• A count of outstanding Action Panel items now appears in the left navigation. This count combines both flows and datasets in review so you know how many are impacted right away.

• Usage Metrics updates: we updated the Flow Volume by Channel graph to show Triggered vs. Non-Triggered Volumes by Channel.

The Triggered vs. Non-Triggered Flows by Channel graph now shows the total flow volume broken down by marketing channel. Please note, due to the presentation of the information in this graph, it will always show the total amount for the entire time period selected, regardless of the granularity selection.

👍

Thanks for reading!

We look forward to updating you every week with new and improved product features as part of our Thursday release cycle. Any questions or comments? Feel free to leave feedback on the documentation page, via the Simon notifications, or directly with your account manager.

✨ New

• Segment Prioritization Lists are now available to everyone! Use this feature to avoid sending multiple messages to the same contact. Learn more below:

🔨 Improved

We resolved data syncing issues that could have resulted in data inaccuracies shown on the Delivery tab within the Flow Details page. This update includes interface improvements to help you understand the localized time period of the presented data. To learn more about Flow Delivery Metrics, click here.

👍

Thanks for reading!

We look forward to updating you every week with new and improved product features as part of our Thursday release cycle. Any questions or comments? Feel free to leave feedback on the documentation page, via the Simon notifications, or directly with your account manager.