April 2022: Campaign Metrics and updated campaign builder

We’re excited to announce Simon’s new Campaign Metrics!

It’s our mission to activate marketers on their data, and that includes knowing the results of the campaigns you work so hard to optimize!

Now, with Campaign Metrics you can more easily:

• Comprehensively track performance — View a clear list of campaigns, what channel(s) they were sent in, & current campaign statuses to see how users are engaging and converting throughout the marketing you’re sending
• Compare historical insights — Analyze and compare all your marketing efforts, making it easier to deeply understand outcomes that can inform future strategy
• View granular performance metrics — Understand how well you’re engaging target audiences with performance analytics like open rates, click-through rates, & conversion rates
• Easily share your results — Create custom campaign reports that you can export and share with team members or download into other analytics tools for additional analysis

👀 Check it out for yourself & learn more about how to use Campaign Metrics!

To find Campaign Metrics in your platform, click on “Reporting” in the left-hand navigation menu and then click on “Campaign Metrics”

• Our campaign builder just got more visual, more flexible, and easier-to-manage...and it's ready for you to use! This release introduces new step types, a highly visual workflow builder, and better versioning all the way from saving as a draft, to publishing a journey, to any edits you might need to make after it goes live. There’s a whole lot that’s new - so head over here for more detail!

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Thanks for reading!

We look forward to updating you every week with new and improved product features as part of our Thursday release cycle. Any questions or comments? Feel free to leave feedback on the documentation page, via the Simon notifications, or directly with your account manager.