✨ New

  • Database triggers are live for all! If you store derived events in your own database, such as an Abandoned Cart or Refund, you can choose to run triggered marketing campaigns off of these events directly from your database. This way, even if you refresh your own database at a frequent cadence, you can still send relevant and up to date messages beginning with a Complex Events Processor Trigger dataset and then a flow. To get set up with database triggers, contact your account manager.
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Thanks for reading!

We look forward to updating you every week with new and improved product features as part of our Thursday release cycle. Any questions or comments? Feel free to leave feedback on the documentation page, via the Simon notifications, or directly with your account manager.

✨ New

  • The Data Dictionary is now available in segment criteria in Beta! Simon empowers your team to leverage tons of data to create powerful segments and content. With the amount of data available, it can be difficult to keep track of what these data are and where they came from. That’s where data dictionaries come in. With the current Data Dictionary you can:
    • View field descriptions and details
    • View contact object and event details
    • Insert fields into segment criteria after you've viewed their descriptions
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πŸ”¨ Improved

  • Action Panel updates now available to all: You can now explicitly flag specific datasets as skippable to keep them from holding up your pipe. If a dataset is not flagged as skippable but is not used within your account and there’s been at least one successful pipe run (data refresh), the dataset is implicitly skippable to keep your campaigns going.
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You can also receive notifications about skipped datasets. See configure dataset notifications.

πŸ”¨ Improved

  • In the Dataset view, the rules tab is now called the settings tab:
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rules is now settings

  • We've also made some changes to Contact Events Datasets and Contact Object Datasets to give you control over your extract schedule!

    • We moved created, updated ts, and record ID from the Fields tab to the new settings tab under Extract Schedule.
    • We added extract type configurations to the UI.
    • For contact events, we moved Use from the fields tab to the new settings tab and added two additional configurations: Dataset Category and Unified Contact View Display Field.
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dataset settings tab

πŸ‘

Thanks for reading!

We look forward to updating you every week with new and improved product features as part of our Thursday release cycle. Any questions or comments? Feel free to leave feedback on the documentation page, via the Simon notifications, or directly with your account manager.

✨ New

  • Send Windows are now available for all users. Use these windows to configure active times of the day for triggered flows to send as soon as data has been refreshed. This feature is great for avoiding messaging during inactive times of day, like overnight.
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πŸ‘

Thanks for reading!

We look forward to updating you every week with new and improved product features as part of our Thursday release cycle. Any questions or comments? Feel free to leave feedback on the documentation page, via the Simon notifications, or directly with your account manager.

✨ New and Improved

Contact event data for use in content is now available to all users! πŸŽ‰ Use event properties, like purchased items, prices, images and more to personalize your messaging to your customers.

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πŸ‘

Thanks for reading!

We look forward to updating you every week with new and improved product features as part of our Thursday release cycle. Any questions or comments? Feel free to leave feedback on the documentation page, via the Simon notifications, or directly with your account manager.

✨ New and Improved

  • Dataset Lineage is now available at the dataset level. It shows pipe dependencies within Simon for Contact Data, Data Lake, and Simon Warehouse purpose datasets specifically using the Simon Snowflake integration.
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Dataset Lineage


  • Segment Prioritization Lists is the new name for what was formerly known as Segment Suppression. Use this Beta feature to avoid sending multiple messages to the same contact.
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  • A BCC option is now available for SendGrid sends! With the BCC option, you can configure a flow or journey to send a copy of the outgoing messages to an internal BCC address. Available addresses are pre-configured by an account admin and if none have been set up, the option won't display in the builder. These messages count toward the messages send volume in SendGrid.
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Configure BCC options


  • You can now bypass SendGrid subscription preferences in channel actions. This option should only be used for transactional messages. SendGrid still includes an unsubscribe link, however unsubscribed users will also receive the message.
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Bypass SendGrid subscriptions

Removed πŸ—„οΈ

  • Flow Index and Metrics have been deprecated. You can use the Flow Details Page to report on these items.

πŸ‘

Thanks for reading!

We look forward to updating you every week with new and improved product features as part of our Thursday release cycle. Any questions or comments? Feel free to leave feedback on the documentation page, via the Simon notifications, or directly with your account manager.

✨ New and Improved

  • Action Panel (Beta) Updates: You can now explicitly flag specific datasets as skippable to keep them from holding up your pipe. If a dataset is not flagged as skippable but is not used within your account and there’s been at least one successful pipe run (data refresh), the dataset is implicitly skippable to keep your campaigns going.
573

πŸ‘

Thanks for reading!

We look forward to updating you every week with new and improved product features as part of our Thursday release cycle. Any questions or comments? Feel free to leave feedback on the documentation page, via the Simon notifications, or directly with your account manager.

✨ New and Improved

  • The Action Panel is now available to everyone! πŸ₯³ Use this tool to get flows in review back into action approving the current sync as is or rejecting it until another data refresh has occurred. Additionally, the Action Panel displays dataset errors that could potentially keep your data from moving along and displays an error message to help you resolve the issue on your own.
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Action Panel

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πŸ“šUpdated documentation:

πŸ‘

Thanks for reading!

We look forward to updating you every week with new and improved product features as part of our Thursday release cycle. Any questions or comments? Feel free to leave feedback on the documentation page, via the Simon notifications, or directly with your account manager.

✨ New and Improved

  • The Simon Mail Subscription Center is now available in Beta. Create subscription groups within Simon, then specify those groups for email sends. Your customer can now also update their own subscription preferences via an email link. Contact your account manager for more detail.
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  • Lookup Tables are now available to all clients. Use these tables to efficiently insert non-contact specific content, like product catalogs, into messages.

πŸ“šUpdated documentation:

πŸ‘

Thanks for reading!

We look forward to updating you every week with new and improved product features as part of our Thursday release cycle. Any questions or comments? Feel free to leave feedback on the documentation page, via the Simon notifications (see emojis above), or directly with your account manager.

✨ New and Improved

  • Segment Suppression is now in Beta! Use this feature to avoid sending multiple messages to the same contact.
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Segment Suppression

  • Updates to Usage Metrics ! You can now change the granularity of the data that you get back by selecting a Day, Week, Month, or Year grouping.
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Usage Metrics

  • Campaign Metrics in Beta: With this reporting tool, gain a transparent view of campaign performance and further analyze your campaigns with advanced comparisons. Campaign Metrics provides a deep view for single or multiple campaigns. It allows you to see a breakdown of the campaign's core metrics in total, as well as over time.
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Campaign Metrics

πŸ‘

Thanks for reading!

We look forward to updating you every week with new and improved product features as part of our Thursday release cycle. Any questions or comments? Feel free to leave feedback on the documentation page, via the Simon notifications in your UI or directly with your account manager.