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August 2022: New Google Ads channel actions, Deliverability Insights, New Simon Predict model

over 1 year ago by Cheyenna Duggan
  • New Google Ads Channel Actions: you can now add or remove from Google Ads Customer Lists directly from a Journey.
  • New! Deliverability Insights.
    • From the left navigation, expand Reporting, then click Deliverability.
    • Our dashboard shows how your Simon Mail sending is performing across key deliverability performance metrics all the way down to the mailbox provider, domain, IP, and even campaign level, providing the tactical insights needed to identify and address delivery or inboxing issues should they arise.
  • New Simon Predict Model: Churn and Purchase Propensity Dataset.
    • Use this model to engage consumers after their first purchase is critical to marketing strategy as it's the best time to turn them into long-term customers.