If you have [subscription management set up through SendGrid](🔗), you can bypass those subscription groups for transactional messages.
Only use this option for transactional messages
Only use the option to bypass the preferences for messages that qualify as transactional. Email regulations (like [CAN-SPAM](🔗) set different standards for marketing messages. We'll remind you, but we can't prevent you from bypassing so this is at your discretion.
# How to bypass subscriptions
This option is configured in the [SendGrid channel action](🔗).
From the **Unsubscribe Group** drop-down, choose the last option: **None: Bypass subscription preferences**. Selecting this option ignores any subscription statuses maintained within SendGrid.
Unsubscribe links will still be included
SendGrid will still insert an unsubscribe link when bypass subscription preferences is selected. However, contacts who have unsubscribed will still receive this transactional message you're sending.