Use custom context features to personalize your messaging. Your customization can be simple or complex, depending on the need.
Use this section to guide you through the possibilities:
| Goal | Read |
| Get started with the custom context engine; add your own customization. | [Custom context basics](🔗) |
| Use expressions to personalize templates and other scenarios. | [Custom context expressions](🔗) |
| Reuse content in multiple templates. | [Content Blocks](🔗) |
| Use data that is not contact-specific when dynamically inserting content into a message. | [Lookup tables](🔗) |
| Use event data, like abandoned carts, to customize a message. | [Use event data from triggers](🔗) |
| Use [Contact event data](🔗) to personalize your campaigns. | [Use contact event content](🔗) |
| Learn the basic formatters, filters, tests and global functions the custom context engine uses. | [Jinja intro](🔗) |
| Take no action for a contact if a piece of content is not available. | [Skip action for a contact](🔗) |
| Use Jinja to work with complex arrays, sort, generate lists, and share variables between blocks. | [Complex Jinja patterns](🔗) |
