# Overview

Simon connects to Google Ads to update [Google Ads Customer Match Re-marketing Lists](πŸ”—ο»Ώ) via Simon Stream Flows.

Use Cases

  • Keep your Google Ads Customer Lists in sync with your Simon campaigns for more robust and personalized ad targeting.

### Before You Begin

  • Review [Flows and Channel Actions: How They Work](πŸ”—ο»Ώ).

  • If you haven't already, [connect your Google Ads account to Simon.](πŸ”—ο»Ώ).


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# Action Types

ActionFunctionJourneys 2One-timeTriggeredStreamRecurring
ο»Ώ[Add Contact to List](πŸ”—ο»Ώ)ο»Ώ**Add** contacts to a [Google Ads](πŸ”—ο»Ώ) Customer List for use in [Customer Match](πŸ”—ο»Ώ).βœ…βŒβŒβŒβŒ
ο»Ώ[Remove Contact From List](πŸ”—ο»Ώ)ο»Ώ**Remove** contacts from a [Google Ads](πŸ”—ο»Ώ) Customer List for use in [Customer Match](πŸ”—ο»Ώ).βœ…βŒβŒβŒβŒ
ο»Ώ[Sync Contact To Customer Match Audience](πŸ”—ο»Ώ)ο»ΏSync flow contacts with a [Google Ads](πŸ”—ο»Ώ) Customer List for use in [Customer Match](πŸ”—ο»Ώ), if they are existing Google users.βŒβŒβŒβœ…βŒ

<!-- [Sync Multi-Key Contact To Custom Audience](https://docs.simondata.com/users/docs/sync-multi-key-contact-to-customer-match-audience) Sync flow contacts to multi-key Audiences. This allows you to pass additional data about your customers to increase match rates when syncing to [Google Ads](https://support.google.com/google-ads/?hl=en#topic=10286612). -->