Looking to increase your conversion odds? One way to do this is to [create a journey](🔗) that branches based on [Purchase Likelihood scores](🔗) with scaling discount percentages based on the customer’s Purchase Likelihood (the higher the Purchase Likelihood, the lower the discount).

1472




Use Simon Predict Product Recommendations to Round Your Campaign Out

As a bonus, include [recommended products](🔗) for each customer in your Journey actions. By doing so, your customers not only see a discount that corresponds to their Purchase Likelihood incentivizing them to purchase, but _also_ the specific product(s) that they’re interested in.