Looking to increase your conversion odds? One way to do this is to [create a journey](🔗) that branches based on [Purchase Likelihood scores](🔗) with scaling discount percentages based on the customer’s Purchase Likelihood (the higher the Purchase Likelihood, the lower the discount).


Use Simon Predict Product Recommendations to Round Your Campaign Out

As a bonus, include [recommended products](🔗) for each customer in your Journey actions. By doing so, your customers not only see a discount that corresponds to their Purchase Likelihood incentivizing them to purchase, but _also_ the specific product(s) that they’re interested in.