The Churn Prediction model gives you insight into which customers are most likely to churn. By targeting high churn risk customers in retention campaigns, or by omitting them from certain communications, you can better maintain a healthy customer base.

# Build a Journey using High Likelihood to Churn

For example, you could build a [Journey](🔗) using the [pre-built segment _High Likelihood to Churn_](🔗) in your [**entry criteria**](🔗) and a purchase segment in your [exit criteria](🔗) so you're messaging customers when they have a high chance of churning, but not once they've made a purchase.


Entry Criteria: High Likelihood to Churn Exit Criteria: Purchased

You can then continue on to create a first touch email, branch to preferred channel -- whatever works best for _your_ personal campaign.