Segments allow you to choose a group of contacts based on a variety of traits.
| Goal | Read |
| Search contacts<br>View contact details | [Unified Contact View](🔗) |
| Build new segments<br>Understand segment parameters | [Build a segment](🔗) |
| Edit, copy, organize, or delete segments | [Manage a segment](🔗) |
| Use a segment outside Simon | [Export a segment](🔗) |
| Compare segments | [Compare segments](🔗) |
| Create segments based on specific events, like order value or abandoned cart | [Event-based segmentation](🔗) |
