Define and build audiences in Simon and push them to TikTok to be amplified by Match+
Simon Match+ is an optional, add-on beta
Contact your account manager to be added to the waitlist.
Define and build audiences in Simon and push them to TikTok to be amplified by Match+.
Maximize your reach with Match+ by syncing additional HEMs (hashed emails) & MAIDs (mobile advertiser IDs) to TikTok
- TikTok credentials authorized
- Segment building knowledge
- Flow building knowledge
- Use the segment builder to create an audience you want to target in TikTok; for example, high LTV customers:
- Create a new Stream flow using this segment, scheduling if you prefer.
- In Destination, choose TikTok and Sync Contact to Custom Audience .
- Select the correct TikTok account.
- Check the box to Amplify your Audience using Match+:
- Save then launch your flow!
Take it a step further
Customers who aren't engaged via email may engage via TikTok instead. Consider amplifying an audience of non-email engaged customers in TikTok with Match+:
Create a segment with properties:
Purchased With Discount is Trueand
Ts is after 30 days ago
Updated 25 days ago