Segments Overview

Segments allow you to choose a group of contacts based on a variety of traits.

Goal	Read
Search contacts View contact details	Unified Contact View
Build new segments Understand segment parameters	Build a segment
Edit, copy, organize, or delete segments	Manage a segment
Use a segment outside Simon	Export a segment
Compare segments	Compare segments
Create segments based on specific events, like order value or abandoned cart	Event-based segmentation