Add to Cart

This is an example of an Add To Cart event:

sd.track('add_to_cart', {
  productId: '632910392',
  variant: '808950810',
  quantity: 1,
  productImageUrl:'https://cdn.simondata.com/files/808950810.jpg',
  productUrl:'https://www.simondata.com/apparel/t-shirts/808950810',
  brand: 'Acme',
  category: 'Apparel/Men/T-Shirts',
  color: 'Black',
  productName: 'Nyan Cat T-Shirt',
  price: 24.95,
  properties: {
    desc: 'Slim cut t-shirt with a cat on it'
  },
  cartItems: [{
    productId: '632910392',
    variant: '808950810',
    quantity: 1,
    productImageUrl:'https://cdn.simondata.com/files/808950810.jpg',
    productUrl:'https://www.simondata.com/apparel/t-shirts/808950810',
    brand: 'Acme',
    category: 'Apparel/Men/T-Shirts',
    color: 'Black',
    productName: 'Nyan Cat T-Shirt',
    price: 24.95,
    properties: {
      desc: 'Slim cut t-shirt with a cat on it'
    }  
  }]
});

Products added to cart are captured using the track command with the add_to_cart event type. Details about the product are added in an eventObject.

The call to add_to_cart supports an optional cartItems array with all the items in the cart and their corresponding parameters (productId, variant etc.). cartItems should include the product that was just added.

Value	Type	Required	Description
productId	String	Yes	The product ID or SKU (e.g. 632910392).
variant	String	Yes	The variant of the product (e.g. 808950810).
quantity	Number	Yes	The number of units added to the cart (e.g. 1).
productImageUrl	String	No	The encoded URL for an image of the product (starts with http or https).
productUrl	String	No	The encoded URL for the product page (starts with http or https).
brand	String	No	The brand to which the product belongs (e.g. Acme).
category	String	No	The category to which the product belongs (e.g. Apparel). Use / as a delimiter to specify up to 5-levels of hierarchy (e.g. Apparel/Men/T-Shirts).
color	String	No	The color of the product (e.g. Black).
productName	String	No	The name of the product (e.g. Nyan Cat T-Shirt).
size	String	No	The size of the product (e.g. Medium).
style	String	No	The style of the product (e.g. Slim Cut).
price	Number	No	The price of a product (e.g. 24.95).
properties	Object	No	An object of extra arguments (e.g. { desc: 'Slim cut t-shirt with a cat on it' }).
cartItems	Array	No	An array with the full contents of the cart (e.g. [{item 1 parameters},{item 2 parameters},...]).

Cart

This is an example of a Cart event:

sd.track('cart', {
  cartItems: [{
    productId: '632910392',
    variant: '808950810',
    quantity: 1,
    productImageUrl:'https://cdn.simondata.com/files/808950810.jpg',
    productUrl:'https://www.simondata.com/apparel/t-shirts/808950810',
    brand: 'Acme',
    category: 'Apparel/Men/T-Shirts',
    color: 'Black',
    productName: 'Nyan Cat T-Shirt',
    price: 24.95,
    properties: {
      desc: 'Slim cut t-shirt with a cat on it'
    }  
  }]
});

The complete contents of a cart can be sent using the track command with the cart event type. Details about the product are added in a cartItems array.

The following table describes the composition of an element in the cartItems array, which contains the full cart contents:

Value	Type	Required	Description
cartItems	Array	Yes	An array with the full contents of the cart (e.g. [{item 1 parameters},{item 2 parameters},...]).
productId	String	Yes	The product ID or SKU (e.g. 632910392).
variant	String	Yes	The variant of the product (e.g. 808950810).
quantity	Number	Yes	The quantity of the product added to the cart (e.g. 1).
productImageUrl	String	No	The encoded URL for an image of the product (starts with http or https).
productUrl	String	No	The encoded URL for the product page (starts with http or https).
brand	String	No	The brand to which the product belongs (e.g. Acme).
category	String	No	The category to which the product belongs (e.g. Apparel). Use / as a delimiter to specify up to 5-levels of hierarchy (e.g. Apparel/Men/T-Shirts).
color	String	No	The color of the product (e.g. Black).
productName	String	No	The name of the product (e.g. Nyan Cat T-Shirt).
size	String	No	The size of the product (e.g. Medium).
style	String	No	The style of the product (e.g. Slim Cut).
price	Number	No	The price of a product (e.g. 24.95).
properties	Object	No	An object of extra arguments (e.g. { desc: 'Slim cut t-shirt with a cat on it' }).

Update Cart

This is an example of an Update Cart event:

sd.track('update_cart', {
  productId: '632910392',
  variant: '808950810',
  quantity: 2,
  previousQuantity: 1,
  productImageUrl:'https://cdn.simondata.com/files/808950810.jpg',
  productUrl:'https://www.simondata.com/apparel/t-shirts/808950810',
  brand: 'Acme',
  category: 'Apparel/Men/T-Shirts',
  color: 'Black',
  productName: 'Nyan Cat T-Shirt',
  price: 24.95,
  properties: {
    desc: 'Slim cut t-shirt with cat on it'
  },
  cartItems: [{
    productId: '632910392',
    variant: '808950810',
    quantity: 2,
    productImageUrl:'https://cdn.simondata.com/files/808950810.jpg',
    productUrl:'https://www.simondata.com/apparel/t-shirts/808950810',
    brand: 'Acme',
    category: 'Apparel/Men/T-Shirts',
    color: 'Black',
    productName: 'Nyan Cat T-Shirt',
    price: 24.95,
    properties: {
      desc: 'Slim cut t-shirt with a cat on it'
    }
  }]
});

Update cart actions are measured using the track command with the update_cart event type. Details about the product are added in an eventObject. Like the add_to_cart event, update_cart supports an optional cartItems array with the full cart contents including the most recent update.

Value	Type	Required	Description
productId	String	Yes	The product ID or SKU (e.g. 632910392).
variant	String	Yes	The variant of the product (e.g. 808950810).
quantity	Number	Yes	The new quantity of the product in the cart (e.g. 2).
productImageUrl	String	No	The encoded URL for an image of the product (starts with http or https).
productUrl	String	No	The encoded URL for the product page (starts with http or https).
brand	String	No	The brand to which the product belongs (e.g. Acme).
category	String	No	The category to which the product belongs (e.g. Apparel). Use / as a delimiter to specify up to 5-levels of hierarchy (e.g. Apparel/Men/T-Shirts).
color	String	No	The color of the product (e.g. Black).
productName	String	No	The name of the product (e.g. Nyan Cat T-Shirt).
size	String	No	The size of the product (e.g. Medium).
style	String	No	The style of the product (e.g. Slim Cut).
price	Number	No	The price of a product (e.g. 24.95).
previousQuantity	Number	No	The previous quantity of the product in the cart (e.g. 1).
properties	Object	No	An object of extra arguments (e.g. { desc: 'Slim cut t-shirt with a cat on it' }).
cartItems	Array	No	An array with the full contents of the cart (e.g. [{item 1 properties},{item 2 properties},...]).

Remove From Cart

This is an example of a Remove From Cart event:

sd.track('remove_from_cart', {
  productId: '632910392',
  variant: '808950810',
  quantity: 2,
  brand: 'Acme',
  category: 'Apparel/Men/T-Shirts',
  color: 'Black',
  productName: 'Nyan Cat T-Shirt',
  price: 24.95,
  properties: {
    desc: 'Slim cut t-shirt with cat on it'
  }
});

Remove from cart actions are measured using the track command with the remove_from_cart event type. Details about the product are added in an eventObject. Like the add_to_cart event, remove_from_cart supports an optional cartItems array to send the full cart contents after the removed item.

Value	Type	Required	Description
productId	String	Yes	The product ID or SKU (e.g. 632910392).
variant	String	Yes	The variant of the product (e.g. 808950810).
quantity	Number	Yes	The quantity of items that are removed for that product in the cart (e.g. 2).
productImageUrl	String	No	The encoded URL for an image of the product (starts with http or https).
productUrl	String	No	The encoded URL for the product page (starts with http or https).
brand	String	No	The brand to which the product belongs (e.g. Acme).
category	String	No	The category to which the product belongs (e.g. Apparel). Use / as a delimiter to specify up to 5-levels of hierarchy (e.g. Apparel/Men/T-Shirts).
color	String	No	The color of the product (e.g. Black).
productName	String	No	The name of the product (e.g. Nyan Cat T-Shirt).
size	String	No	The size of the product (e.g. Medium).
style	String	No	The style of the product (e.g. Slim Cut).
price	Number	No	The price of a product (e.g. 24.95).
properties	Object	No	An object of extra arguments (e.g. { desc: 'Slim cut t-shirt with a cat on it' }).
cartItems	Array	No	An array with the full contents of the cart (e.g. [{item 1 properties},{item 2 properties},...]).

Complete Transaction

This is an example of a Complete Transaction event:

sd.track('complete_transaction', {
  transactionId: '122710332',
  revenue: 49.90,
  shipping: 5.00,
  tax: 2.29,
  promotion: 'PROMO_1234',
  properties: {
    campaignId: '12345'
  },
  cartItems: [
    {
      productId: '632910392',
      variant: '808950810',
      quantity: 1,
      productImageUrl:'https://cdn.simondata.com/files/808950810.jpg',
      productUrl:'https://www.simondata.com/apparel/t-shirts/808950810',
      brand: 'Acme',
      category: 'Apparel/Men/T-Shirts',
      color: 'Black',
      productName: 'Nyan Cat T-Shirt',
      size: 'Medium',
      style: 'Slim Cut',
      price: 24.95,
      properties: {
        desc: 'Slim cut t-shirt with cat on it'
      }
    },
    {
      productId: '331910392',
      variant: '408950811',
      quantity: 1,
      productImageUrl:'https://cdn.simondata.com/files/408950811.jpg',
      productUrl:'https://www.simondata.com/apparel/t-shirts/408950811',
      brand: 'Acme',
      category: 'Apparel/Men/T-Shirts',
      color: 'White',
      productName: 'Inner Space T-Shirt',
      size: 'Medium',
      style: 'Slim Cut',
      price: 24.95,
      properties: {
        desc: 'Slim cut t-shirt with planets on it'
      }
    }
  ]
});

Successful transactions are measured using the track command with the complete_transaction event type. Details about the product are added in an eventObject.

Value	Type	Required	Description
transactionId	String	Yes	The transaction ID (e.g. 122710332).
revenue	Number	Yes	Specifies the revenue associated with the transaction (e.g. 49.90). It does not include shipping or tax costs.
cartItems	Array	Yes	An array containing data about the products in the transaction (See table below).
shipping	Number	No	Specifies the total shipping cost of the transaction. (e.g. 5.00).
tax	Number	No	Specifies the total tax of the transaction. (e.g. 2.29).
promotion	String	No	The promotion ID (e.g. PROMO_1234).
properties	Object	No	An object of extra arguments (e.g. { campaignId: '12345' }).

The following table describes the composition of an element in the cartItems array:

Value	Type	Required	Description
productId	String	Yes	The product ID or SKU (e.g. 632910392).
variant	String	Yes	The variant of the product (e.g. 808950810).
quantity	Number	Yes	The quantity of the product added to the cart (e.g. 1).
productImageUrl	String	No	The encoded URL for an image of the product (starts with http or https).
productUrl	String	No	The encoded URL for the product page (starts with http or https).
brand	String	No	The brand to which the product belongs (e.g. Acme).
category	String	No	The category to which the product belongs (e.g. Apparel). Use / as a delimiter to specify up to 5-levels of hierarchy (e.g. Apparel/Men/T-Shirts).
color	String	No	The color of the product (e.g. Black).
productName	String	No	The name of the product (e.g. Nyan Cat T-Shirt).
size	String	No	The size of the product (e.g. Medium).
style	String	No	The style of the product (e.g. Slim Cut).
price	Number	No	The price of a product (e.g. 24.95).
properties	Object	No	An object of extra arguments (e.g. { desc: 'Slim cut t-shirt with a cat on it' }).