The eventType field accepts the event types delineated below. An eventObject object literal must also be passed to the track command if the eventType has any required properties.

Page View

You need to call page_view for this event to be tracked. No parameters should be passed for this event.

sd.track('page_view');

Enable auto page_view tracking for non-Single-page apps

To enable auto-tracking of page view events on page load on a non-Single-page app, please set behaviors.trackPageViewOnLoad to true when you add simon.js to your site, like...

<script>
    var _sd = _sd || {};
    ...
    _sd.debug = true;
    _sd.behaviors = {
        trackPageViewOnLoad: true
    };
    (function(s,i,m){
        ...
    })('sd','LOCATION_OF_SIMON_JS','script');
</script>

Once enabled, Simon Signal will automatically send page_view events when the tag loads as a part of a page load. If you call page_view and your site is not a single-page app, it will result in duplicate events. If you are unsure about whether you need to call page_view, you can check the browser console network tab to see if the event is being sent.

Product View

This is an example of a Product View event:

sd.track('product_view', {
  productId: '632910392',
  variant: '808950810',
  productImageUrl:'https://cdn.simondata.com/files/808950810.jpg',
  productUrl:'https://www.simondata.com/apparel/t-shirts/808950810',
  brand: 'Acme',
  category: 'Apparel/Men/T-Shirts',
  color: 'Black',
  productName: 'Nyan Cat T-Shirt',
  price: 24.95,
  properties: {
    desc: 'Slim cut t-shirt with a cat on it'
  }
});

Product impressions are measured using the track command with the product_view event type. Details about the product are added in an eventObject.

Value	Type	Required	Description
productId	String	Yes	The product ID or SKU (e.g. 632910392).
variant	String	No	The variant of the product (e.g. 808950810).
productImageUrl	String	No	The encoded URL for an image of the product (starts with http or https).
productUrl	String	No	The encoded URL for the product page (starts with http or https).
brand	String	No	The brand to which the product belongs (e.g. Acme).
category	String	No	The category to which the product belongs (e.g. Apparel). Use / as a delimiter to specify up to 5-levels of hierarchy (e.g. Apparel/Men/T-Shirts).
color	String	No	The color of the product (e.g. Black).
productName	String	No	The name of the product (e.g. Nyan Cat T-Shirt).
size	String	No	The size of the product (e.g. Medium).
style	String	No	The style of the product (e.g. Slim Cut).
price	Number	No	The price of a product (e.g. 24.95).
properties	Object	No	An object of extra arguments (e.g. { desc: 'Slim cut t-shirt with a cat on it' }).

Favorite

This is an example of a Favorite event:

sd.track('favorite', {
  productId: '632910392',
  variant: '808950810',
  productImageUrl:'https://cdn.simondata.com/files/808950810.jpg',
  productUrl:'https://www.simondata.com/apparel/t-shirts/808950810',
  brand: 'Acme',
  category: 'Apparel/Men/T-Shirts',
  color: 'Black',
  productName: 'Nyan Cat T-Shirt',
  price: 24.95,
  properties: {
    desc: 'Slim cut t-shirt with a cat on it'
  }
});

Favorites are measured using the track command with the favorite event type. Details about the product are added in an eventObject.

Value	Type	Required	Description
productId	String	Yes	The product ID or SKU (e.g. 632910392).
variant	String	No	The variant of the product (e.g. 808950810).
productImageUrl	String	No	The encoded URL for an image of the product (starts with http or https).
productUrl	String	No	The encoded URL for the product page (starts with http or https).
brand	String	No	The brand to which the product belongs (e.g. Acme).
category	String	No	The category to which the product belongs (e.g. Apparel). Use / as a delimiter to specify up to 5-levels of hierarchy (e.g. Apparel/Men/T-Shirts).
color	String	No	The color of the product (e.g. Black).
productName	String	No	The name of the product (e.g. Nyan Cat T-Shirt).
size	String	No	The size of the product (e.g. Medium).
style	String	No	The style of the product (e.g. Slim Cut).
price	Number	No	The price of a product (e.g. 24.95).
properties	Object	No	An object of extra arguments (e.g. { desc: 'Slim cut t-shirt with a cat on it' }).

Waitlist

This is an example of a Waitlist event:

sd.track('waitlist', {
  productId: '632910392',
  variant: '808950810',
  quantity: 1,
  productImageUrl:'https://cdn.simondata.com/files/808950810.jpg',
  productUrl:'https://www.simondata.com/apparel/t-shirts/808950810',
  brand: 'Acme',
  category: 'Apparel/Men/T-Shirts',
  color: 'Black',
  productName: 'Nyan Cat T-Shirt',
  price: 24.95,
  properties: {
    desc: 'Slim cut t-shirt with a cat on it'
  }
});

A waitlist event should be called when a contact chooses to be added to a waitlist for a product that is out of stock. This is a track event with the waitlist event type. Details about the product are added in an eventObject.

Value	Type	Required	Description
productId	String	Yes	The product ID or SKU (e.g. 632910392).
variant	String	No	The variant of the product (e.g. 808950810).
quantity	Number	No	The quantity of the product added to the waitlist (e.g. 1).
productImageUrl	String	No	The encoded URL for an image of the product (starts with http or https).
productUrl	String	No	The encoded URL for the product page (starts with http or https).
brand	String	No	The brand to which the product belongs (e.g. Acme).
category	String	No	The category to which the product belongs (e.g. Apparel). Use / as a delimiter to specify up to 5-levels of hierarchy (e.g. Apparel/Men/T-Shirts).
color	String	No	The color of the product (e.g. Black).
productName	String	No	The name of the product (e.g. Nyan Cat T-Shirt).
size	String	No	The size of the product (e.g. Medium).
style	String	No	The style of the product (e.g. Slim Cut).
price	Number	No	The price of a product (e.g. 24.95).
properties	Object	No	An object of extra arguments (e.g. { desc: 'Slim cut t-shirt with a cat on it' }).

Custom

This is an example of a Custom event:

sd.track('custom', {
  eventName: 'event_abc',
  properties: {
    property: 'value'
  }
});

custom type is used to track events that do not map to one of the pre-defined event types. This is a track event with the custom event type. Details are added in added in an eventObject.

Value	Type	Required	Description
eventName	String	Yes	The custom event type name
properties	Object	No	An object of extra arguments