How to Setup Match+

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Match+ is an optional add-on feature.

Contact your account manager to get started.

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Before you get started...

Confirm with your account manager that your customer profiles have been enriched with HEMs & MAIDs. If you can see the Match+ checkbox when creating a flow, it has already been turned on.

1. Use the segment builder to create an audience you want to target in any of the Match+ compatible social channels. For this example, we'll use Facebook / Meta as our end channel, and we'll create a segment of High LTV Customers to suppress from future acquisition campaigns.

2. Launch a new flow using your segment from step 1. Include Match+ in the name so that you can easily find it later.

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NOTE

You cannot retroactively apply Match+ to an existing campaign; you must create a new segment to launch a new flow with Match+ in order to see results.

3. In Destination, select Facebook as the channel, and choose the Sync Multi-Key Contact To Custom Audience action. Select the correct Facebook account, and check the Amplify your audience using Match+ checkbox.

3. Save then launch the flow!
4. Let your flow sync fully. After a couple of hours, log into your organization's Facebook account to check the match rate and launch a campaign.