Custom context common uses
Use custom context features to personalize your messaging. Your customization can be simple or complex, depending on the need.
Use this section to guide you through the possibilities:
| Goal | Read |
|---|---|
| Get started with the custom context engine; add your own customization. | Custom context basics |
| Use expressions to personalize templates and other scenarios. | Custom context expressions |
| Reuse content in multiple templates. | Content Blocks |
| Use data that is not contact-specific when dynamically inserting content into a message. | Lookup tables |
| Use event data, like abandoned carts, to customize a message. | Use event data from triggers |
| Use Contact event data to personalize your campaigns. | Use contact event content |
| Learn the basic formatters, filters, tests and global functions the custom context engine uses. | Jinja intro |
| Take no action for a contact if a piece of content is not available. | Skip action for a contact |
| Use Jinja to work with complex arrays, sort, generate lists, and share variables between blocks. | Review Jinja's documentation here. |
Updated over 1 year ago