Custom Context Common Uses

Use custom context features to personalize your messaging. Your customization can be simple or complex, depending on the need.

Use this section to guide you through the possibilities:

Goal	Read
Get started with the custom context engine; add your own customization.	Custom context basics
Use expressions to personalize templates and other scenarios.	Custom context expressions
Reuse content in multiple templates.	Content Blocks
Use data that is not contact-specific when dynamically inserting content into a message.	Lookup tables
Use event data, like abandoned carts, to customize a message.	Use event data from triggers
Use Contact event data to personalize your campaigns.	Use contact event content
Learn the basic formatters, filters, tests and global functions the custom context engine uses.	Jinja intro
Take no action for a contact if a piece of content is not available.	Skip action for a contact
Use Jinja to work with complex arrays, sort, generate lists, and share variables between blocks.	Complex Jinja patterns