Deliverability Datasets
Overview
Simon Mail offers a set of preconfigured data points that help you craft meaningful and effective segments based on recipient email engagement signals. Mailbox providers, such as Gmail, Yahoo, and Hotmail, filter messages more heavily to the spam folder or block messages outright message sender sends too much mail to unengaged recipients and bad addresses.
The following data points are available to all Simon Mail senders to assist with sending reputation management:
| Field Name | Type | Definition |
|---|---|---|
| SIMON MAIL MAILBOX PROVIDER | STRING | The recipient's mailbox provider |
| SIMON MAIL FIRST DELIVERED DATE | TIMESTAMP | The first time you delivered a message to this recipient via Simon Mail |
| SIMON MAIL LAST DELIVERED DATE | TIMESTAMP | The last time you delivered a message to this recipient via Simon Mail |
| SIMON MAIL TOTAL DELIVERED | INTEGER | Total number of messages delivered to this recipient via Simon Mail |
| SIMON MAIL DAYS SINCE LAST DELIVERY | INTEGER | Count of calendar days (starting from today's date) since the last successful message delivery to this recipient via Simon Mail |
| SIMON MAIL TOTAL BOUNCED | INTEGER | Total number of messages with unsuccssful deliveries to this recipient via Simon Mail |
| SIMON MAIL FIRST OPENED DATE | TIMESTAMP | First time an open event was seen from this recipient via Simon Mail |
| SIMON MAIL LAST OPENED DATE | TIMESTAMP | Last time an open event was seen from this recipient via Simon Mail |
| SIMON MAIL TOTAL UNIQUE OPENS | INTEGER | Total messages registering an open event |
| SIMON MAIL PREFETCHED OPEN COUNT | INTEGER | Total messages registering an open attributed to pre-fetching such as by iOS15 |
| SIMON MAIL ADJUSTED OPEN COUNT | INTEGER | Total messages to this recipient registering an open event not attributed to pre-fetching |
| SIMON MAIL DAYS SINCE LAST OPEN | INTEGER | Count of calendar days starting from today's date since the last open event by this recipient via Simon Mail |
| SIMON MAIL FIRST CLICKED DATE | TIMESTAMP | First time a click event was seen from this recipient via Simon Mail |
| SIMON MAIL LAST CLICKED DATE | TIMESTAMP | Last time a click event was seen from this recipient via Simon Mail |
| SIMON MAIL TOTAL UNIQUE CLICKS | INTEGER | Total messages clicked by the recipient |
| SIMON MAIL UNIQUE OPEN RATE | FLOAT | Number of messages with open events divided by the number of messages delivered to the recipient. |
| SIMON MAIL CONTACT DELIVERABILITY SCORE | FLOAT | Simon Mail's proprietary contact score that ranks each contact's email engagement confidence on a 0.000-100.000 scale. Recipients with more robust, frequent, and recent signs of engagement are given higher confidence scores whereas recipients with less signs of email engagement receive lower confidence scores. This score is best used in segmenting to exclude recipients with low scores. |
Simon Mail Deliverability Sunset Policy and Helper Segments
A sunset policy is targeting logic that a sender has in place to help prevent sending to their least engaged addresses. In each Simon Mail account, a preconfigured group of segments demonstrates how the Simon Mail Deliverability data points can be used as an additional layer of protection for your sending reputation. These segments, listed below, are all tagged using Simon Data’s tag system for easy organization. Look for the tag: Simon Mail Deliverability.
There are five different "helper" segments you can use to define the types of unengaged email addresses you want to prevent sending to. Four of these segments define an unengaged address for each of the major mailbox provider groupings while the fifth helps prevent too much sending to bad addresses. While you can manage the logic of these helper segments as you see fit, they are preconfigured based upon Simon Mail’s experience with and knowledge of the various mailbox providers and how they respond to most marketing email sending. There's also a sixth policy segment that uses the helper segments; all are defined below.
Each helper segment can be used to modify the definition of an unengaged or bad address. Having mailbox provider-specific sunset policy controls allows you to more effectively manage sending reputation.
SIMON MAIL DELIVERABILITY Sunset Helper - Gmail Unengaged
This segment identifies Gmail recipients that have received at least 90 messages and have either never opened or last opened over 180 days ago.
SIMON MAIL DELIVERABILITY Sunset Helper - Hotmail/Outlook Unengaged
This segment identifies Hotmail/Outlook recipients that have received at least 90 messages and have either never opened or last opened over 180 days ago.
SIMON MAIL DELIVERABILITY Sunset Helper - Yahoo/AOL/Verizon Media Group Unengaged
This segment identifies recipients at domains grouped under Verizon Media Group (such as Yahoo and AOL) that have received at least 90 messages and have either never opened or last opened over 180 days ago.
SIMON MAIL DELIVERABILITY Sunset Helper - All Other Domains
This segment identifies recipients at domains not grouped under the three major mailbox provider groupings that have received at least 180 messages and have either never opened or last opened over 365 days ago.
SIMON MAIL DELIVERABILITY Sunset Helper - Repeat Bounces
This segment identifies recipients at any domain that have soft Bounced or blocked at least four times and have never delivered successfully or the last successful delivery was over 180 days ago.
SIMON MAIL DELIVERABILITY Sunset Policy Segment
One additional segment, the policy segment, uses the helper segments (defined above) to identify recipients eligible to receive mail under the sunset policy.
When creating segments to target recipients, add logic that includes this segment with is a member of logic.
Notes on Sunset Policy Usage
- This type of sunset policy acts as a final layer of protection for marketing mail against some of the most egregious threats to sending reputation. It's best used in conjunction with other targeting logic that seeks to identify recipients based on engagement or affinity.
- Don't apply Sunset Policies to transactional messages.
- When adjusting helper segments to improve deliverability, adjust the logic so that more recipients are identified.
- When adjusting the helper segments to increase the number of recipients your message will reach, adjust the logic so that fewer recipients are identified.
Updated over 1 year ago