Looking to increase your conversion odds? One way to do this is to create a journey that branches based on Purchase Likelihood scores with scaling discount percentages based on the customer’s Purchase Likelihood (the higher the Purchase Likelihood, the lower the discount).
Use Simon Predict Product Recommendations to Round Your Campaign Out
As a bonus, include recommended products for each customer in your Journey actions. By doing so, your customers not only see a discount that corresponds to their Purchase Likelihood incentivizing them to purchase, but also the specific product(s) that they’re interested in.
Updated 4 months ago