Contact event lookback period
Contact Event Lookback Period
Our goal with Contact Events is to provide granular data to power your marketing workflow. Based on our workflow knowledge and experience working with customers, event-level granularity is most relevant between 30 days - 365 days, depending on the event type. Aggregation based on events is best created with a Contact Data dataset.
| Classification | Lookback Period |
|---|---|
| Behavioral Events | 30 Days |
| Channel Events | 90 Days |
| Transactional Events | 365 Days |
Your lookback period may vary
Lookback period may be shorter for high volume datasets.
How this affects the product
The lookback period affects three areas of the product:
- Event-Based Segmentation
- Contact Event Based Content
- Contact Profile
The lookback period in the Segment Builder
The lookback period for a dataset is shown in the segment builder, along with what field it is based on.
lookback period
Updated 9 days ago
